Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

243.01

-1.38 (0.56%)

as of Jun 18, 2026, 11:59:51 pm Market Open.

610 watching

BUY ON WEAKNESS

Retailers are having difficulties because of e-tailers and this is one of the leaders in that area. Part of their business is cloud computing, which is a massively rapidly growing business. On his watch list and would like it under $100.

PAST TOP PICK

(A Top Pick March 30/09. Up 90%.) Had bought this because it had started to rally before the market did. Got stopped out at $133 and rotated into Priceline (PCLN-Q).

TOP PICK

Leading stock in the US market and is banging on all cylinders. This is retail but have no cost of carry on their goods. He is seeing some strength in retailers. Very strong free cash flow generator.

BUY

Where gasoline prices are going ever higher, this company has found the delivery mechanism to give people an increasingly ever wider range of products.

SELL

Have a tremendous number of categories of goods. Had a pretty good Christmas season. Stock has always traded at a high multiple. Thinks the opportunities for it to grow at the rate it did 5 years ago aren't there anymore.

SELL

Thinks it has reached it's limit.

DON'T BUY

Their model shows it should be around $17, it's way over priced. Dot Com's grew their balance sheet. Amazon has no equity.

BUY ON WEAKNESS

Just had a very strong quarter. You have to believe in some pretty lofty growth to consider this at this time. Would look for a 10%-15% downside before buying.

DON'T BUY

Much too expensive. Doesn't understand why the market feels that internet stocks such as Ebay, Amazon, Yahoo and Google have to be priced at such a high multiple.

DON'T BUY

Priced for perfection. Fundamentally it's a high return on capital business but is priced very expensive. High potential for disappointment and for overshooting. Volatile. Treat as a trading stock.

DON'T BUY

Yahoo, eBay and Amazon are stocks that are over owned by large institutions and are trading at 100 X earnings. As a rule of thumb, you will never make money at this multiple.

DON'T BUY

Too high a multiple. FMV = $ 4/5.

DON'T BUY

Multiple is too high. Speculative.

DON'T BUY

Too high now. Prefers E-Bay in this sector.

DON'T BUY

Good brand name. Big debt level. Could survive.

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Amazon.com, Inc. (AMZN)