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Opinions Gordon Reid
eBay IncEBAYHOLDSep 20, 2012
Gordon ReidUnknown
$50.08
Stock price when the opinion was issued
$108.71
As of Jun 12, 2026. Market Open.
specialty stores
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Premium contentPAST TOP PICK
Premium contentPAST TOP PICK
Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly The online sales platform of EBAY is rightly valued now and is selected as a TOP PICK. Trading at 10x earnings, compared to 13x for peers and under 3x book, its strategy for streamlining operations will help improve its earnings going forward. It pays a nice dividend, backed by a payout ratio under 25% of cash flow. We recommend setting a stop loss at $35, looking to achieve $65.50 -- upside potential over 50%. Yield 2.08% (Analysts’ price target is $65.23)
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Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 41.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY has triggered its stop at $70. To remain disciplined, we recommend covering the position at this time. This will result in a net investment gain of 34% when combined with the previous recommendation to cover half the position.
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Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 51.6%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY is progressing well. We now recommend trailing the stop (from $65) to $70. If triggered, this would all but guarantee a net investment return of 34%, considering our recommendation to previously cover half the position.
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Premium contentPAST TOP PICK
(A Top Pick Apr 15/21, Up 47.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY is progressing well. We now recommend trailing up the stop (from $49.50) to $65.00. If triggered this would all but guarantee a investment return over 29%, when including the previous recommendation to cover half.
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Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 27.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY has achieved its $63 objective. To be disciplined, we are recommending covering 50% of the position. We would also recommend trailing up the stop to $49.50 -- right near the original acquisition level. This will all but gurantee a minimum return exceeding 13%.
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Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly EBAY trades at a 19x PE and a forward PE of 7x -- making it one of the cheapest e-commerce online companies out there compared to a sector average 31x. They are on track to post another year of 20% increases in annual earnings. Millennials seem to be gravitating towards the direct sales model. It pays a reasonable dividend backed by a 6% payout ratio. We would buy this with stop-loss at $44, looking to achieve $63 -- over 25% upside. Yield 1.32% (Analysts’ price target is $62.48)
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DON'T BUY
AMZN-Q is the 1000 pound gorilla. Any choice in this space has to take them into account. EBAY-Q has done a good job. They beat street consensus. Their site is improving and ease of use is improving. There were up a Million users of 160 Million last quarter. They have a robust stock repurchase program going on. He would not own it.
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TOP PICK
This is not the trading monster it used to be. Very range bound and has been about $20-$30 since 2010. It has built a very nice base at $23.50. There is nothing crazy in the volumes, and this is something that is ready to drift up higher again.
Elliott FishmanOwned
specialty stores
Doing very well but when you really look at the company and get under the hood, you find that this company is really being driven by the success of PayPal. Nothing wrong with that but you have to understand what is driving it. This is really a competitor of Visa (V-N) and MasterCard (MA-N). It is really a payment processor company. Doing well. Trading at a little rich multiple at about 20X earnings.