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Opinions Gordon Reid
eBay IncEBAYDON'T BUYMar 13, 2013
$50.98
Stock price when the opinion was issued
$108.71
As of Jun 12, 2026. Market Open.
specialty stores
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Premium contentPAST TOP PICK
Premium contentPAST TOP PICK
Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly The online sales platform of EBAY is rightly valued now and is selected as a TOP PICK. Trading at 10x earnings, compared to 13x for peers and under 3x book, its strategy for streamlining operations will help improve its earnings going forward. It pays a nice dividend, backed by a payout ratio under 25% of cash flow. We recommend setting a stop loss at $35, looking to achieve $65.50 -- upside potential over 50%. Yield 2.08% (Analysts’ price target is $65.23)
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Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 41.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY has triggered its stop at $70. To remain disciplined, we recommend covering the position at this time. This will result in a net investment gain of 34% when combined with the previous recommendation to cover half the position.
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Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 51.6%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY is progressing well. We now recommend trailing the stop (from $65) to $70. If triggered, this would all but guarantee a net investment return of 34%, considering our recommendation to previously cover half the position.
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Premium contentPAST TOP PICK
(A Top Pick Apr 15/21, Up 47.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY is progressing well. We now recommend trailing up the stop (from $49.50) to $65.00. If triggered this would all but guarantee a investment return over 29%, when including the previous recommendation to cover half.
specialty stores
Premium contentPAST TOP PICK
(A Top Pick Nov 19/20, Up 27.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with EBAY has achieved its $63 objective. To be disciplined, we are recommending covering 50% of the position. We would also recommend trailing up the stop to $49.50 -- right near the original acquisition level. This will all but gurantee a minimum return exceeding 13%.
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Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly EBAY trades at a 19x PE and a forward PE of 7x -- making it one of the cheapest e-commerce online companies out there compared to a sector average 31x. They are on track to post another year of 20% increases in annual earnings. Millennials seem to be gravitating towards the direct sales model. It pays a reasonable dividend backed by a 6% payout ratio. We would buy this with stop-loss at $44, looking to achieve $63 -- over 25% upside. Yield 1.32% (Analysts’ price target is $62.48)
specialty stores
DON'T BUY
AMZN-Q is the 1000 pound gorilla. Any choice in this space has to take them into account. EBAY-Q has done a good job. They beat street consensus. Their site is improving and ease of use is improving. There were up a Million users of 160 Million last quarter. They have a robust stock repurchase program going on. He would not own it.
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TOP PICK
This is not the trading monster it used to be. Very range bound and has been about $20-$30 since 2010. It has built a very nice base at $23.50. There is nothing crazy in the volumes, and this is something that is ready to drift up higher again.
Elliott FishmanOwned
specialty stores
High-tech and doing quite well, but really doing very, very well on the back of their PayPal. PayPal is responsible for a very large and growing portion of their profits. Sort of a tough area as there is going to be competition in this area and there aren’t a lot of barriers to entry. He would probably pass on this one.