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Opinions Jim Cramer - Mad Money
e.l.f. BeautyELFCOMMENTNov 16, 2020
This cosmetics company got hammered. ELF suffered issues in their distribution channel. He's confident this will come back. The CEO is solid and he likes their products.
Jim Cramer - Mad MoneyUnknown
$21.93
Stock price when the opinion was issued
$64.33
As of Jun 18, 2026. Market Open.
Consumer Products
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Discount makeup brand. Moving well, #3 in the US. Market share hovering around 10%. Makeup sales tend to hold up in a recession. Usually beats on earnings. Target price of $145, so potentially 20% upside. Growth in earnings and sales. Raised guidance. A meaningful opportunity. Likes the business model.
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COMMENT
A digital-focused, cruelty free cosmetics company. They reported after the close today. They collapsed when Covid hit last year, and have made a strong comeback, because they had the infrastructure to take advantage of e-commerce. They reported a confusing quarter: sales were higher than expected, but earnings missed due to rising costs. Also, management raised their forecast for this quarter. That said, he still likes it.
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