Morgan Stanley (MS) Buy, Sell or Hold

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Morgan Stanley (MS)

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223.60

+0.43 (0.19%)

as of Jun 18, 2026, 11:07:04 pm Market Open.

46 watching

PAST TOP PICK

(A Top Pick Feb 27/08.) Sold in January at $21 for a 100% loss.

BUY

Has managed to raise some equity and stave off some of the problems of their competitors. They, J.P. Morgan (JPM-N) and Goldman Sachs (GS-N) basically have the investment-banking field to themselves. There will be deals done again. He prefers Goldman Sachs.

TOP PICK

Buy stock (22.50), Sell Jan 2010 $22.50 Calls ($7.20) and Sell Jan 2010 $22.50 Puts ($7.80) for a net cost of $7.50.

WAIT

As a banker and being in the financial investment side and tied to economic recovery, you can wait until May or June before looking at this one.

PAST TOP PICK

(A Top Pick Dec 20/07. Down 71%.) His model price is $31.41. 128% upside.

BUY

One of two brokerage companies left. In the near term, business is a little uncertain for brokerages. Short term, business is still a little uncertain. Long term they will be big winners.

TOP PICK

Just bought half a position and will wait to see before buying the rest. The major US brokerage firms that are left have seen the worst. There is a good chance their assets will be re-valued upwards. When the market picks up again they'll get more than their share of business.

DON'T BUY

Best of the investment banks, which is why they are still standing. However the investment banking model, basically a leveraged balance sheet 30 times used to generate business, is not going to be there going forward. Now must play by the commercial banking rules, 9 or 10 times leverage. Would prefer Canadian commercial banks.

PAST TOP PICK

(A Top Pick Sept 20/07. Down 43%.) His model price is $67.71, a 74% positive differential. Thinks that this one will make it.

TOP PICK

His model price is $70.13, a positive differential of 62%. A very mispriced stock. If you are going to play financials, this is probably the one you should pick.

SELL

Not an appropriate time to own investment banks. Business has slowed down dramatically on stock trading and underwriting and a lot of them are stuck with a lot of bad paper. 2.7% dividend.

SELL

(Market Call Minute.) Not big on investment banking in the US right now.

BUY

This is the type of investment that he is looking for. All the investment bankers and investment brokers have been impacted from the credit crisis.

TOP PICK

The model price is $82.29, a 68% positive differential. When they reported earnings, all metrics on businesses they are in, they beat Goldman Sachs (GS-N). (Brokers are not easy to hold in this period!)

DON'T BUY

Never been big fans of brokerage firms. Wouldn’t be interested in owning at these low levels. They will probably go sideways for quite a while.

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Morgan Stanley (MS)