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Opinions Jim Cramer - Mad Money
Roku IncROKUBUY ON WEAKNESSJan 20, 2021
Jim Cramer - Mad MoneyUnknown
$428.50
Stock price when the opinion was issued
$137.88
As of Jun 18, 2026. Market Open.
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Premium contentTOP PICK
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. Social media mentions are up 79% in the past 24h.
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DON'T BUY
DON'T BUY
It missed earnings badly and got downgraded. Share are getting hammered. He has traded this in the past, years ago, when momentum was strong. Never owned this for its fundamentals. It remains expensive on earnings that won't come for a few more years. Can flow is starting to appear. Roku is just too expensive. PE matters.
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Premium contentPAST TOP PICK
(A Top Pick Apr 29/21, Up 0.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with ROKU has triggered its stop at $355. We recommend covering the remaining position at this time. Combined with the previous recommendation to cover half the position, this will produce a net return on investment over 16%.
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Premium contentPAST TOP PICK
Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly ROKU is North America's largest streaming service, with over 51 million customers. It releases earnings May 6. Analysts expect EPS of ($0.18), an improvement of over 70% from last year. Sales growth has averaged over 40% over the past five years. The company has been adding to cash reserves, now estimated at over $1 billion. The company has seen a series of analyst upgrades over the past month, with one projecting a stock price of $475. We would buy this with a stop loss at $275, looking to achieve over $471 -- upside potential over 30%. Yield 0% (Analysts’ price target is $471.44)
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Roku has become the preferred way to stream through devices or software built it into more and more smart TVs. It's jumped nearly 30% in the past 12 trading days. Two weeks ago, Roku released early quuarterly data which was terrific including over 50 million users. The stock declined, then rallied to this day. JPM started coverage of ROKU with an overweight rating and price target of $475. There's upside here, but ROKU now trades at 20x sales, which is expensive in this sector. If you've made money, then take some profits.