Roku Inc (ROKU) Buy, Sell or Hold

Roku Inc (ROKU)

137.88

-0.19 (0.14%)

as of Jun 18, 2026, 11:44:37 pm Market Open.

93 watching

HOLD

Is surprised with how well it's doing, but people watch content by streaming, which is Roku's wheelhouse. Shares are up 50% this month, up too much for him.

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TOP PICK

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. Social media mentions are up 79% in the past 24h.

DON'T BUY

Had a strong beat today

The stock is trading back at levels not seen since summer 2018, but a year ago was over $500 ($70 today). Is now at lows of 2020. The bst days for Roku are behind them, and after the sell-off in recent years, Roku remains an expensive stock.

BUY ON WEAKNESS

Beat handily today, but last October they guided to an 8% earnings decline, so the bar was set low. The chart is a disaster, so reporting anything less than a disaster would mean a rally.

DON'T BUY

It's still losing money. Nope.

DON'T BUY

Like Snap, when there's no growth or earnings, then you guide down, then miss on earnings and revenues, there's no place for this company in the market. No surprise it's down 25%. All the streamers have come down. Roku is actually a great company, but how do you value it?

DON'T BUY

It missed earnings badly and got downgraded. Share are getting hammered. He has traded this in the past, years ago, when momentum was strong. Never owned this for its fundamentals. It remains expensive on earnings that won't come for a few more years. Can flow is starting to appear. Roku is just too expensive. PE matters.

DON'T BUY

Wall Street has left certain "pandemic" stocks for dead. Flew from under $60 to $490 during Covd. Absurd. Now, it trades at a still-high 79x earnings. Today's 7% jump (because Roku extended their deal with Amazon) is a one-day increase.

DON'T BUY

Many have given up on this and it trades at 110x earnings. It's classed with Peloton and the lockdown stocks.

DON'T BUY

Roku reminds him of companies that thrived during the pandemic and thank heavens it's winding down. Roku is like Peloton.

DON'T BUY

Like Zoom, it's considered a stay-at-home stock, so it has negative sentiment.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Apr 29/21, Up 0.1%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with ROKU has triggered its stop at $355. We recommend covering the remaining position at this time. Combined with the previous recommendation to cover half the position, this will produce a net return on investment over 16%.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Jun 17/21, Up 32.8%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with ROKU is progressing well and has achieved our $471 target. To remain disciplined, we recommend covering 50% of the position and trailing up the stop (from $275) to $355.

COMMENT

They report Thursday. It was a fabulous lockdown stock. He thinks this can keep winning, BUT will this be reflected in a higher share price? It's one of the most expensive stocks in the entire market.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly ROKU is North America's largest streaming service, with over 51 million customers. It releases earnings May 6. Analysts expect EPS of ($0.18), an improvement of over 70% from last year. Sales growth has averaged over 40% over the past five years. The company has been adding to cash reserves, now estimated at over $1 billion. The company has seen a series of analyst upgrades over the past month, with one projecting a stock price of $475. We would buy this with a stop loss at $275, looking to achieve over $471 -- upside potential over 30%. Yield 0% (Analysts’ price target is $471.44)

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Roku Inc (ROKU) Frequently Asked Questions

What is Roku Inc stock symbol?

Roku Inc is a American stock, trading under the symbol ROKU (previously ROKU-Q on Stockchase) on the NASDAQ (ROKU). It is usually referred to as NASDAQ:ROKU or ROKU

Is Roku Inc a buy or a sell?

In the last year, no analyst issued a Buy, Sell, or Hold rating on ROKU (previously ROKU-Q on Stockchase) on Stockchase. Read the latest expert commentary for Roku Inc.

Is Roku Inc a good investment or a top pick?

Roku Inc was recommended as a Top Pick by The Panic-Proof Portfolio (Stockchase Research) on 2021-04-29. Read the latest stock experts ratings for Roku Inc.

Why is Roku Inc stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Roku Inc.

Is Roku Inc worth watching?

Roku Inc is followed by 93 investors on Stockchase and is a trending stock that is worth watching.

What is Roku Inc stock price?

On 2026-06-18, Roku Inc (ROKU) stock closed at a price of $137.88.

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