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Stockchase Opinions

Jim Cramer - Mad MoneyUlta Salon Cosmetics and Fragrance Inc.ULTABUYAug 02, 2023

They had a great quarter and he loves the CEO. At $438, shares are in no-man's land. Sells at 17x earnings. A good buy, but not a trading stock.

$438.32

Stock price when the opinion was issued

$456.75

As of Jun 18, 2026. Market Open.

Consumer Products
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COMMENT
Piper Sandler Teen Survey results

#2 in cosmetics, behind ELF Beauty.

DON'T BUY

It's the 6th-worst performer in discretionary. A good company, but momentum is broken and hasn't seen a bounce.

BUY

They just reported an excellent quarter last night, but spiked after hours, plunged, then rebounded today. A yo-yo. Why? How? Up and down then flat. They had a massive earnings and sales beats. Same-store sales were up 15.6% vs. 8.7% expected. And they faced tough comps from last year. RPS and revenue forecast FY 2023 guidance topped expectations. They're opening 25-30 new stores, while Wall Street expected 49. Problem is that expectations were set high, and today saw the SVB crash and a bearish market. Impressive growth areas: skin care, fragrance and ecommerce/in-store pick-up. Rewards program boasts 40.2 million members. American luxury spending will remain healthy, but will moderate. Not perfect, but pretty good.

PARTIAL SELL
Caller started buying this in February 2021

Take some profits before they report on Thursday.

BUY
Loves it. Up 11% this year. Reported 15% same-store sales growth and a had earnings beat. The CEO doesn't see a slowdown yet, but rather a boost in cosmetics sales because people are going out again. Every category grew by double-digits in the last quarter. Trades cheaply at 19x earnings
BUY
Last week they reported a giant earnings beat and nearly 15% same-store sales growth. They were up against really tough comps. Management also raised their forecast, but the market didn't care and sold down shares by 5% after that report. However, shares ran up during that quarter, and management warned of a competitive holiday season.
BUY
They report Thursday. They're shooting the lights out. He expects a big beat. Great managers.
BUY
They report this week. We're in a mask-off world, so that's great for skincare products. Ulta will shine.
BUY ON WEAKNESS
Down a lot today. The CEO is doing a great job, so today is a buying opportunity.
PARTIAL BUY
A great CEO. A retailer you must own, but buy at $350 then $300 in tranches.
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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Estee Lauder is a consideration, but it trades at 44.9x PE and the stock locks fully valued now. In contast, Ulta looks reasonable at a 26.4x valuation. True, Ulta is also trading at current highs, but it could have a little more upside. The 14 analysts who recommend a buy and the seven who hold agree by placing a $460.37 price target on ULTA-Q. That's nearly 14% upside as the year starts. Also, Ulta boasts a strong record of four blow-out beats last year. Consumers hold a lot of cash and, after being cooped up during Covid, are dying to get out and meet people again. This is the way to play the coming party.

BUY
They report Tuesday. The stock has been a rocket. Still good even after a run-up.
BUY
Likes the stock and the CEO very much.
PAST TOP PICK

(A Top Pick Sep 02/20, Up 52%) People are buying makeup and perfumes again. They did well with skincare and their deal with Target during the pandemic. Beauty and cosmetics are coming back. They will perform quite well if things stay open.