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NASDAQ:AAPL
Apple Inc (AAPL)
297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
Financials 
Technical Analysis 0
BUY
Owns a 5% weighting here. Their baseline metrics are very good. A quality company. He has a 20% weighting in tech. Never before has this sector permeated the 10 other S&P sectors as now. This sector saved the American economy.
Kevin O'LearyOwned
electricalelectronic
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Premium contentTOP PICK
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode. Social media mentions are up 41% in the past 24h.
electricalelectronic
COMMENT
Strategy by tech analyst Carolyn Boroden Based on recent movement and past highs, Boroden feels that Apple needs to break its $172 ceiling resistance to go higher. Apple has rallied more than $44 since the June 16 low. Not good, because this $44 rise happened to Apple before--this is a pattern. Based on that last rally, $172 is resistance. But if share break that ceiling, Apple will run up to $197.60. She's concerned with Apple this week, but if Apple gets through this week, she is bullish.
electricalelectronic
BUY
Apple vs. GM as a legacy investment for grandkids Apple has more legs than GM. GM is a cyclical, well-positioned at the beginning of a new cycle for EVs. Obviously, supply chains issues have made it hard to satisfy demand. GM is good short-term, but he prefers Apple long term. They have 1.5 billion installed devices around the world with a roughly 95% loyalty rate. As we move into 5G, we will see new developments for Apple who invest heavily in R&D.
electricalelectronic
STRONG BUY
They're brilliant in finding ways to get their loyal customer base to buy the next iPhone. Fabulous. He's a big fan of Apple--its devices, cloud services, ad services and Apple stores. They have a mountain of cash, too. Will it be a legacy company in 30 years? Hard to say. He can't see that far in the future.
David BaskinOwned
electricalelectronic
COMMENT
He predicts Apple will miss its next quarter. A coin flip, though. Weak consumer confidence may see a decline in buying Apple's expensive products. If you own Apple, sell some covered calls. If not, buy puts which are pretty cheap. They expire next week, so you can them before Apple's next quarter.
electricalelectronic
COMMENT
The risks over the next 3 quarters: 1) supply chain delays, 2) services revenue. There may be a decline in the latter, given the weak consumer confidence numbers as food and gas prices rise, but these are coming down now. She can't predict when China will end its zero-tolerance policy towards Covid, but if China has 0-2% GDP this quarter, then this situation will change. Apple has guided very conservatively, so an improvement in China will be a serious tailwind.
electricalelectronic
Premium contentTOP PICK
BUY ON WEAKNESS
It pulled back over 20% at one point. She's been starting partial positions on down days. She likes this long-term. Their phone user base is a great background to lay on services which total 20% of its revenues but a third of its operating profits. Services are recurring, tool. Also, the PE is better now. Great long-term hold.
Christine PooleOwned
electricalelectronic
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