Summer Sale
50% off Premium Yearly
00days
00hrs
00mins
00secs
NASDAQ:AAPL
Apple Inc (AAPL)
297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
Financials 
Technical Analysis 0
;fill-opacity:1;'/%3e%3cpath%20d='M31%2018.6001V30H8V18.6001L14.1334%2022.4334L19.4999%2014L24.8669%2022.4334L31%2018.6001Z'%20fill='%23EE5432'%20style='fill:%23EE5432;fill:color(display-p3%200.9340%200.3310%200.1956);fill-opacity:1;'/%3e%3c/svg%3e){kind=small}
Premium contentTOP PICK
BUY
Good to buy under $160 now. It's a dominant brand, despite winds of change in tech. Apple will become more dominant with the whole sale adoption of 5G. It will become a must-have technology and will demand new hardware. True, it was cheaper a few years ago, but it has grown into a higher valuation because of the rise of its services business which offers wider margins.
Gordon ReidOwned
electricalelectronic
COMMENT
With the VIX at 28, find something to buy, then take profits at 19. The Fed is engaging in "demand destruction" to cool off demand and core inflation, which he hopes when we see data next week. Stocks have gotten ahead of this. Most stocks really peaked in February 2021. If Apple and Microsoft can't hold up when they report next week, forget it, we'll be in a bear market. Even if they do, these stocks may still not rally. Beware. Look at Blackstone's report and downward share response, for example. Keep an eye on Apple and MSFT.
electricalelectronic
BUY ON WEAKNESS
All tech has pulled back, but this has held in relatively well. Hold on. Don't chase, but she buys on pullbacks. Huge install base. Upgrade cycle. Likes the services business, as it's more profitable. Possible subscription model for phones, and the market likes this. Overcoming supply issues, and if it doesn't and stock pulls back, good chance to buy.
Christine PooleOwned
electricalelectronic
BUY
Cyclicals will do better than large-cap tech, which itself will be fine. Apple is at 25x earning and Google at 23x. These PEs will stay constant, so the share prices will rise at the rate of the EPS rising, roughly 8-10%. These are two of the highest-quality companies in the world.
electricalelectronic
Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly As iPhones and ApplePay are playing a larger role in the estimated $66 billion Gen Z marketplace, we again reiterate APPL as a TOP PICK. Recent earnings beat expectations by 11%, with a strong ROE, and the shares trade below peers at 29x earnings. It has been aggressively buying back shares, with the assistance of some increased debt (that is very manageable). We recommend trailing up the stop (from $135) to $152, looking to achieve $195 -- upside potential over 13%. Yield 0.5% (Analysts’ price target is $193.53)
electricalelectronic
PARTIAL SELL
1.8B devices. 20% of business now comes from services, which is stickier with higher margins. He trimmed a few weeks ago, for solid portfolio management.
Gordon ReidOwned
electricalelectronic
BUY
Holding 10% of a portfolio in Apple isn't a risk, if you manage a concentrated portfolio. After all, Apple is the most widely held stock in the market. She loves this and is adding to it to her personal portfolio. Warren Buffet owns a big holding in Apple. Also, Apple boasts 72% margins in their services business and is buying back shares, the most in a decade. Apple is confident in their future.
electricalelectronic
STRONG BUY
10% of (one of) his portfolios is Apple. He added more last week; he was underweight before and is now overweight. Apple is cash flow-rich and doesn't rely on debt financing for future growth, which is important as interest rates rise. It generates cash flow growth of 30% YOY. It's a very high-quality company. He bought on February 24, when the Russian war began; he buys on bad news like this, but believes on the underlying strength of the economy. Apple is a way to play a little defence. Apple is one of the highest-quality stocks on the market.
electricalelectronic
BUY
He sold it at the end of January. Apple has had a strong start this month and nearing a $3-trillion valuation today. Apple's run in the last two weeks signals that investors aren't afraid of the downside in the market (below January and February lows) anymore. Rather, people view those lows as a tremendous buying opportunity. Investors should own Apple, not trade it.
electricalelectronic
BUY
The stock is on a streak, but is on a recovery. It hasn't returned to all-time highs after tumbling to $148 and has now bounced $30. When people were scared by the Russian war, investors lightened up their positions across the board, including Apple, which many own. Shares fells too far recently. You strongly buy Apple (and Microsoft) on dips, because those companies didn't change (macro forces, like war, did). You can still buy Apple today. When Apple inevitably releases new products this fall, shares will likely hit $200.
electricalelectronic
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20scale(-1,%201)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
