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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
0
DON'T BUY

For him to get a decent return for 7 years it would have to be a two trillion dollar company in that time. This would be an average return from the market. The law of large numbers and competitive numbers could get in their way.

HOLD

A stock split would not impact the valuation in his opinion. It is an institutional darling and the top of its class.

WAIT

Apple has gone parabolic, which suggests it’s vulnerable to a pullback. Usually see a runup into its fall event (September 10 this year), and then a selloff. Don’t get into it now, wait for tech seasonality in October.

PAST TOP PICK

(A Top Pick Aug 4/17, Up 45%) It is in his top 5. His model price is $243.96 or a 9.5% upside. Warren Buffet is buying a little more.

PAST TOP PICK

(A Top Pick Sep 20/17, Up 40%) He stuck with it. He thinks they are doing a lot of the right things. The subscription and services model has been a good model for them. There is an announcement coming in September which he thinks will be positive. They are returning money through buybacks and dividends.

WATCH

He owned a lot of it after the recession, but now they have no unit growth. He's concerned about what would happen if unit volumes went negative. Product launches in September should benefit them, though. Also, they have a lot of runway to expand services (e.g. apps, streaming music).

BUY

Cash flow is incredible. Repatriated a ton of cash. Pretty fairly valued. Could continue to run up to $250-60. Happy to own at these levels. Still a good buy here.

COMMENT

The caller has a large profit in Apple and is considering selling half his position. Hurst commented that he loves the strategy of de-risking. Then he commented on the high quality of Apple’s performance. It is delivering in technological development, growth of revenue stream, stock buybacks, dividends, etc. He also thinks that the market has not yet appreciated the potential of Apple’s augmented reality technology, which is just in its infancy today. So, even though he would de-risk a position that had grown large because of a big profit, he would not exit Apple and sees strong reasons to continue to invest in it.

TOP PICK

Covered call selling DEC 210 calls. First company to reach the trillion-dollar market cap. He really likes this company. They are kicking on all cylinders. A cash hoard that is staggering.

PARTIAL SELL

This is a great company but its business has evolved. Its penetration in developed markets is very high and so its sales are replacement cycle. In less-developed markets, the phone is so expensive that it is difficult to increase penetration. The company has a lot of cash, but it is not using it. In addition, the company has grown so quickly over the last few years that continuing the momentum will be a challenge. For someone who has owned this company for a while, he would recommend taking the cost basis off the table. He doesn’t expect this to have a huge correction, which is what he expects for Twitter, but he does expect Apple to become range-bound.

DON'T BUY

He puts it in the same boat as AMZN-Q. How long can it maintain that competitive dominance?

HOLD

What will Apple do with their cash holdings? They will either grow the dividend, buy back shares, or they will continue on acquisitions and R&D. They will not likely do only one, but a combination of all three. A great stock to hold long term.

PAST TOP PICK

(A Top Pick July 11, 2017. Up 33%). He continues to love Apple. He sees a 17.5% upside.

PAST TOP PICK

(A Top Pick March 14/17 Up 37%). This hase been a rock star, with a name that continues to defy the critics. He does not own it presently and will expect to trade into it again soon.

PAST TOP PICK

(Past Top Pick, January 25, 2018, Up 8%) It's his longest-held position (since 2006). Valuation is 14x. It's becoming less dependent on the iPhone, and doesn't need to rely on its future growth as much now. At current levels, it's a little off its high. $170 is its 200-day average, so it would be a screaming buy at that level.

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