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NASDAQ:AAPL
Apple Inc (AAPL)
297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
Financials 
Technical Analysis 0
BUY
Add on dips? Yes, you can. The company has been going through a transition as iPhone sales are slowing. But the service business will grow as long as Apple continues to make investments. Though Apple has recovered from its dips, don't chase this. Wall St. can be fickle. This will trade at a maximum 15x multiple. Apple needs to build its content in the face of its tech rivals. Overall, a great company.
John O'Connell, CFAOwned
electricalelectronic
BUY
It is one of his top ideas this year. The ecosystem they have means he sends them money each month for storage. Here is a consumer company trading at only 9 times earnings.
Robert LauzonOwned
electricalelectronic
BUY
You have to own this company if you think people will continue to love their iPhones.
Barry SchwartzOwned
electricalelectronic
DON'T BUY
Pretty good stock, but recent drop is significant. For the past 20 years, when it drops like this, it's gone on to make new highs. But Chinese growth announcement, plus high phone price, is different. Chart worries him, because it's dropped below significant support of $163. Wouldn't be a buyer. Not a lot of volume supporting yesterday's turnaround, would need to see it above $160.
electricalelectronic
TOP PICK
The cycle has been weak, so their shares have sold off hard, down 35% off its peak. He doesn't expect it to fall much more, based on past down cycles and pullbacks in this stock. Apple boasts great cash flow. They're selling more services and Apple Music which offer higher margins. (Analysts’ price target is $216.84)
Jamie Murray Owned
electricalelectronic
COMMENT
To stay ahead as a technology company is difficult. It looks like iPhone sales will come down now. It should be a debt free company but they have a huge debt load. Most other tech companies have lost their luster at some point. The question is when it will happen to this one. He would rather they pay a dividend to shareholders than to have their debt. He questions their huge share buy-backs as well because they are doing it so far above book value.
electricalelectronic
TOP PICK
Their latest earnings report said they would not report unit growth and the industry has been upset. In two years Apple will be involved in 5G and everyone will want it. This will be very good for the company. It trades at 12 times earnings and holds $25 per share in net cash. They have over 1 billion installed devices with loyalty rates over 90%. Yield 1.8%. (Analysts’ price target is $219.55)
Gordon ReidOwned
electricalelectronic
BUY
It has a bright future. The i-phone is not going to look the same in 10 years time. We will have a chip embedded in our heads and neuro-technology is developing rapidly. It is really happening. this company is investing massively in Health Care. People don't mind sharing their data if they get value out for it. Trading at a reasonable valuation. One of the most innovative companies out there. Strong balance sheet. They are transitioning to a service company.
electricalelectronic
TOP PICK
Picked it because the multiple is quite reasonable at a bit over 13x forward earnings. Investors got over-excited about cell phone sales. Huge cash flow, so they've got room to increase the dividend. They're in a growth sector that will continue to grow. A buy and hold stock. Yield is 1.6%. (Analysts’ price target is $226.71)
David CockfieldOwned
electricalelectronic
WATCH
Likes the name, held in the past, sold a little less than a year ago. The stock is sold-off quite a bit, down 20% this quarter. Had some challenges with the new iPhone production and more recently the tariffs from Trump. Today Apple came out and said the new iPhone is the best selling iPhone yet. Starting to get more diversified, services side is growing very well and he likes that. Cheap. Trading at a lower multiple than it should at 13X forward earnings. Anything under 15X is worth a look. Wouldn't be surprised if they start to add to that name over the next quarter.
electricalelectronic
BUY
They have recently taken profit. He still likes it and may consider getting back in. There are headwinds with slower iPhone sales, but there is no other big cap that offers the same growth potential. He wonders if growth in emerging markets potentially being for lower cost phones.
electricalelectronic
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