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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
0
HOLD
A lower risk exposure to the tech space. It has become mostly an iPhone play. He thinks 2018 was the first decline in iPhone sales. They should continue to have dividend growth and good a continuation of recurring revenues. He just doesn't see the same level of growth in the past. They have been impacted by the China-US trade war as well. Yield 1.6%
SELL ON STRENGTH
It is the most overvalued sector but AAPL-Q does not fall into that. It still has massive amounts of cash and from that prospective is quite cheap. The issue is the Chinese trade deal because a lot of their growth (1/3rd) is from international. He would be thinking about lightening up, selling rallies. It is unlikely that this bull in it will continue.
TOP PICK
He models $240, so lots of upside. Obviously, there are concerns about China-US trade, but Apple will do well. (Analysts’ price target is $209.06)
PAST TOP PICK

(A Top Pick Jun 05/18, Down 7%) Slowing iPhone sales and there are concerns over consumer privacy with their products, but way safer than Facebook. He likes their cash holding and the dividend they pay. The membership service business is growing as well. He would buy on weakness.

BUY

It is so ingrained in the consumer that is not going away. They have a massive amount of cash. The cash on their balance sheet is bigger than 25 countries’ GDP. Not expensive valuation if you take out the cash. You have to watch if they get too big and they can't grow. They are not there yet. Maybe in 10 years.

DON'T BUY
He is not an investor, but uses their products. The company has stagnating unit sales -- not very exciting given the premium it trades at. It is very expensive here.
COMMENT
He has not owned this for awhile. His concern if there is a slow down in the smart phone market and concerned about the trade war between US and China. Growth rate has slowed down. Perhaps there is a possibility to trade this name since it is down, but longer term he has concerns.
COMMENT
Still migrating toward services, which have much higher profit margins. iPhone sales expected to drop about 10%, so the stock will probably move sideways this year. Service revenue is also more consistent. Long-term upside. Apple and Samsung really have the market cornered because of US restrictions on phones from China.
COMMENT
Impact of China? There may be more volatility on the shorter term because of China. Has a lot of cash. Services business is growing double-digits. Hard to replace the iPhone which is the big issue that they have to come up with.
BUY ON WEAKNESS

He regrets selling it 18 months ago. It's done amazingly well. He loves their hardware and they are switching to a services side, but he finds Apple products not easy to use. With the current pullback, yes, he might buy it. They're criticized for not makin acquisitions, but in fact they have been buying smaller companies. He doesn't understand why they never bought Netflix or Spotify--glaring errors--when they have so much cash. The Apple Watch is better than many think.

BUY
Apple vs. Amazon. Own both. Apple's a great, big, powerful company that will work out its problems. Both really well run, and moving into healthcare in a big way. Amazon has loads of runway, as does Apple. Buy a bigger chunk of Amazon, as it's performed better. Cloud computing and content business are going to be big.
PAST TOP PICK
(A Top Pick Aug 02/18, Up 4%)A covered call. He suggested buying Apple and selling a $200 call on it. $6.45 on the call, so the cost of your shares are $195. The options expired in August, so the stock were trading under and weren't called. Then, Apple tanked. It would have been hard to hang onto it, but if you had, you would have done great. Today, he'd write options on it again.
COMMENT

FANGs? None in the FANG space are good value right now. Amazon has a floor at $1650 and ceiling at $2125 -- with PE ratio of 60. Facebook has given a short term buy signal -- technical support around $187-$189 with 20-25% upside. Nvidia has hit close to full value near $180 -- he might be taking profit on this one soon. Apple had a lousy quarter, but it still beat earnings expectations. He would not touch it here. Google hit resistance the other day -- too expensive as well. Netflix has been up against resistance and unless it can break through he would not touch it. He would only consider Facebook and Amazon as holds or weak buys.

TOP PICK

They have 1.3 billion global devices that they are leveraging to grow their services platform. They are buying back 25% of their shares here. That alone is good reason to buy the stock. Cheap at 15 times 2020 earnings. China is improving. Modeling 14% growth rate. (Analysts’ price target is $214.63)

BUY
Own a position in a high-quality company like this and hold for the long term, then add when the street is critical of it. They have a ton of cash and are a great innovator.
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