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NASDAQ:AAPL
Apple Inc (AAPL)
297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
Financials 
Technical Analysis 0
PAST TOP PICK
(A Top Pick Dec 27/18, Up 47%) As usual, the stock goes up until there are fears over iPhone demand, it goes down, then you buy it. He sold his share in August. Apple had guided down their Q4. Buy at pullbacks.
Jamie Murray No
electricalelectronic
PAST TOP PICK
(A Top Pick Nov 27/18, Up 31%) He continues to like them for many reasons. The cloud services, the app store and others continue to do well. It is indefensible and people keep buying their products. They increased iPhone orders for parts by 10% -- a good sign. His largest since equity holding.
David BaskinOwned
electricalelectronic
BUY
It has a low multiple even though it has billions of dollars in the bank. He's recommended this stock in the past. A great company and the new phone is taking off. They under estimated demand and making more.
David CockfieldOwned
electricalelectronic
HOLD
He likes this company, but it is not as cheap as it was back in December. Investors are mistakingly waiting for the next big device -- it is not coming, he thinks. You want to focus on the 1.5 billion of installed devices -- a great way to keep customers stuck with your company (cloud, tv, etc.). The iPhone has become a much smaller part of the pie -- it represents less than 50% of their revenues today.
Shane ObataOwned
electricalelectronic
COMMENT
What happens to the USMCA during the US election and impeachment? If Congress doesn't push USMCA through it will impact the markets and create trouble. Continues to be good, but the issue that their phone continues to generate most of its revenues, despite Apple's move into services. Also the move into streaming will eat up capital. 5G in 2020 will have a great impact on the iPhone. Can they drive their services to more growth. Apple continues to buyback shares and raise dividends, though.
Paul Harris, CFAOwned
electricalelectronic
DON'T BUY
Has some concerns. Stock's been sideways the past year. Much of its revenues come from the iPhone, and they're trying to expand beyond this. People won't pay $1000+ for the next iteration of the phone. Lots of cash flow and cash on the books. Would look elsewhere for growth. Doesn't see how its streaming will fit in with the landscape.
electricalelectronic
COMMENT
He has not owned it for a couple of years. They own elements of the supply chain for what goes into the iPhone instead. It is not as geared to the sales growth of the product. He feels Apple has done a big pivot to the other service offerings they are doing. He would be a buyer near $180 and short it at $220.
electricalelectronic
PAST TOP PICK
(A Top Pick Aug 02/18, Up 8%)A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48 A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48. He's holding onto this. Apple is going well and the CEO has the ear of Trump.
Richard CroftOwned
electricalelectronic
BUY
Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.
John O'Connell, CFAOwned
electricalelectronic
BUY ON WEAKNESS
A safe stock to invest in. Can they upgrade their user base to 5G, he wonders. It make take longer than expected to convert users he thinks. He would be a buyer below $200. He has been a seller above $220. A core holding.
Bruce MurrayOwned
electricalelectronic
STRONG BUY
Apple reported after the bell and overall it was a beat--he's happy. They beat earnings by 8 cents a share; revenues beat; and their revenue projections for the next quarter are surprisingly bullish. What impressed him most was how the non-iPhone revenues are growing, namely services. Services are annuity revenue, keep giving. 10 years ago, people wrote off Microsft, but they missed the story. MSFT transformed itself into a utility--you have to pay MSFT each year for the service. Same with Apple which is now making money in services. Also, their wearables division is exploding, says their CEO. He's happy with their report today. And their iPhones in 2020 will be 5G-equipped, which will encourage customers to upgrade. The only cloud on the horizon is Trump.
David BaskinOwned
electricalelectronic
TOP PICK
His model price is $248.90. He thinks they will buy back a large chunk of stock, that will only improve the model price. He last bought it in June 2013. Yield 1.47% (Analysts’ price target is $211.11)
Brian Acker, CAOwned
electricalelectronic
DON'T BUY
It's really struggling for the next product. Just doesn't see sustainable growth without a new product to lift earnings. Apple Services is definitively going to be a good driver, but thinks there are other opportunities elsewhere. He has an Android phone, doesn't see why someone would pay $1,500 for a new iPhone and be locked in the Apple ecosystem. If we go through an escalated trade war everyone is going to get hurt.
electricalelectronic
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