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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
0
BUY ON WEAKNESS
It's broken out of an up-channel. Managers are executing well, but it is very overbought now. Wait to $290 to enter.
BUY
The best 5G play in the next 5 years? Apple. 5G is a hardware business and Apple is a hardware company with a strong ecosystem and brand. With 5G, their platforms and tech will evolve (i.e. glasses) and benefit greatly. In other words, they will make great products using 5G. 5G will enhance augmented reality even more, for example. Another example: self-driving cars.
PAST TOP PICK
(A Top Pick Jan 04/19, Up 30%) A perennial top pick. He's owned this forever. It's a dominant player in online advertiser. Though the founders have stepped aside, their replacement is doing a good job, which may lead to more financial discipline and boost profits further. True, there are anti-trust fears that are real, but governments are discovering that it's not that easy, that they can't regulate consumer preferences. Apple is trading at reasonable valuations for its growth rate which is 20% for years to come.
WAIT
Big component of the market. Going parabolic, which is good and bad. Overbought for a while, but doesn't indicate it can't remain there. Usually, though, you get a bit of a correction, and that would be an ideal point to buy.
BUY
His largest holding. He's surprised with its 2019 performance. In the next 5 years, Apple will buyback a lot of stock as it sells more products and services at higher prices. He predicts 3-5 years from now, it will earn $23-25/share. This will grind higher.
BUY
Fundamentally, it looks very solid. It's the largest company in the US. For it to go up 50%, it's hard to say where it will go next. He would use a tight stop at $30 below the price now, and take that risk. If you want to keep up with the S&P500, you need apple in your portfolio.
PARTIAL BUY
They enjoyed big returns this year, better than its FAANG peers. This isn't due to iPhone sales, because they're declining, but rather the services sold on top of them. It trades around 20x earnings; only 12x a year ago. We've seen the big move and he expects this to decline next year. Dividend growth is an average 7%. At best, buy a half-position. It's a crowded trade.
PARTIAL SELL
It's had a great run with a tremendous run in 2019. Likes this long term. But will fall back to $260-270 to retest those levels. Trim.
BUY
You could buy it here today if you don’t own any technology. Look at the chart. It is going up. But don’t do it because of the tariff announcement today. See his Top Picks today for a better pick but this one is a buy.
BUY ON WEAKNESS
He admits he has never been right with this one. He hopes to see it tumble so he can buy. He would rather wait. A share split could drive the stock price higher.
PAST TOP PICK
(A Top Pick Dec 19/18, Up 78%) A lot of the increase has come from an expanded multiple, which shows investor confidence in the company. People are now positioning for 5G and it will allow Apple to provide new devices to meet the higher level of technology. It will take time to develop the infrastructure, but there is so much upside in sales for them. He now thinks it is fully valued at 20 times earnings.
HOLD
If you wanted to outperform this market, you had to own Apple. He has not owned it as he is not focused as much on technology. Although iPhone sales have not been robust, they have been moving into services and thinks 5G will create opportunity.
COMMENT

Has done an amazing job. The iPhone still dominates Apple, while Samsung can't match it. 5G for Apple is still 2-3 years away. The valuation is too high for him to buy, but the stock is doing an amazing job.

COMMENT

Microsoft had a good earnings quarterly report. What he doesn't like is that it trades 25 times earnings, when earnings are expected to grow at 10%. He thinks there are better growth orientated stocks out there like Amazon, Google or Apple trading at better valuations.

COMMENT
Thinks the real money to be made in Apple is how much of the Software and Services business they can get into. Apple Pay, Apple Music, Movies, etc. Well managed and have done everything right. Sold their Apple and switched to IBM in the summer time around $220. Would still feels comfortable owning Apple here.
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