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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
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She's impressed by how they have increased revenues during the lockdown and pandemic. But its multiple has expanded a lot in the past year. She continues to watch it and may buy at a 10-15% pullback. The 4-1 stock split doesn't change their fundamentals, but makes it more attractive to retail investors.
BUY
It is their largest position and have held it for a long time. He would continue to buy it. The trend are favourable for this business. The best company in terms of market capitalization and cashflow. He feels it is still undervalued.
BUY
You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.
PAST TOP PICK
(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.
BUY ON WEAKNESS

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

HOLD
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.
DON'T BUY
It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.
BUY ON WEAKNESS
One of the world's top businesses, no doubt, but it is too expensive to buy. Apple is tied to the success of the iPhone, so are people going to spend $1,000 on a phone now? He'd love to buy this, but only if the share price was cheaper.
BUY
He was gun shy about them about three years ago, but is very happy with their offerings now. He bought again in late-March. He believes Siri needs to be fixed.
BUY
It is clear that the leadership theme at this point has been large cap secular growth. People will pay for the predictability of secular growth. Their services business continues to grow. Their businesses are operating extremely well.
PAST TOP PICK
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
DON'T BUY
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
PAST TOP PICK
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
PARTIAL BUY
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
BUY

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

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