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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
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BUY
Allan Tong’s Discover Picks Apple stock soaring 75%. However, Apple stock trades at a 39 x PE. The company just announced that it targets 2024 to produce its own self-driving car, thereby muscling into Elon Musk’s territory. Literally fueling this vehicle will be Apple’s own “next level” battery. Similarly, Apple is boosting its game in semiconductors, which is sending Nvidia and Intel shares down. Read Battle of the Stocks: Proven Tech Stocks to Buy in 2021 for our full analysis.
HOLD

It's a must-own stock. Services is a huge part of the business and there are 8 different product refreshes coming. It is trading at 32x 2022. Risk to reward, he does not like it. Price to growth is more reasonable for other tech names like Amazon. Buy around $110.

BUY
His biggest single equity position. Not just phones, but an entire ecosystem. All products interact with each other. Impressive ability to innovate. Huge pile of cash. Reasonable multiple. Brand recognition. Growth rate justifies its price.
BUY
A upgrade today helped lift the stock. A satisfed customer base will keep this stock going. He disagrees with Wall St. that Apple is overvalued now. Consider Apple's enormous overseas' earnings during a weak US dollar--a big tailwind. Third, the Apple Watch owns that space. Fourth, under Biden there won't be a worry of a Chinese boycott of Apple products.
DON'T BUY
A market leader benefitting from zero interest rates and money pouring into momentum stocks. Apple has seen its best days as money flows into other areas. He wouldn't buy it now, though maybe in a pullback.
STRONG BUY
Buying it every day for new clients. Trimmed at $135 for clients who were overweight. Core position. Sees revenues improving and greater returns from China. Not too high a price for one of the best businesses in the world. Great balance sheet. Its business is only going to get better.
BUY
This year consumers are flush, because there are no vacations, concerts or sports to spend on, no experiences to buy, just staff. And Apple makes great "stuff" (5G iPhones, watches, etc.) that it does a great job selling online. He predicts a super holiday season for them. It's a great long-term story that'll benefit from Biden opening relations with China. Own this and don't trade it.
COMMENT
A great company with good products and franchise. The valuation looks pricey at 30x earnings, with a 10% growth rate. Revenue growth looks less exciting when comparing to previous performance. In the future, he expects mid single-digit growth. There are other companies in the tech space that has better revenue growth and earnings.
SELL
It's hanging in, but it's been buying back stock and keeping upwards pressure on the price. Not cheap. FANGs in general are rolling over. Same as rollovers of the Nifty Fifty in 1972 and the dot.coms of 2000. Be cautious of this group in general.
WAIT
She's waiting for a 5-10% pullback. You can start nibbling at the $106 level. Replacement cycle of the 5G phone will benefit them.
STRONG BUY

Can Apple be more misunderstood? Yesterday, they introduced three new Macbooks, and that they'll be making their own processors to extend battery life to 18 hours. He loves their new companies, is amazed by this new battery. They make quality computers, and PCs are a hot product now. Also, the new iPhone 12 offers a marvelous phone and it's compatible with the forthcoming 5G network. Yes, Apple's PE has risen, but the company is not only a product/gadget company, but it offers a serious service stream or a consumer packaged goods company with recurring revenue. At 30x earnings, Apple is only a little more expensive than Colgate or P&G. Compare it to Costco for its recurring revenue stream (Costco trades at 38x earnings). Apple is up 82% YTD, yet has more room to run. The new president won't be hostile towards China, which benefits Apple.

BUY
They suffered the most egregious sell-off of all the tech stocks last week. It delivered a blow-out quarter with strong in its service stream and wearables. But Apple sold off for no reason. It was up $4 today, but has more room to run
BUY ON WEAKNESS
The valuation is still high and it is not cheap. It is a long-term winner. The numbers from the report were still good. Despite a decline in iPhone sales, he believes we will see a pickup in sales next year. The iPhone is no longer the sole driver, with other parts of the business growing at 25% yoy. They are innovating in the wearables and service side of the business.
BUY
He trimmed his position as it became a large position in his portfolio. It continues to execute very well. The 5G phone will take time because it is proliferated through North America. He prefers stocks to ETFs but an ETF could work if you prefer not to pick a stock.
TOP PICK
He has owned this for his clients for 15 years. It has done extremely well. They have trimmed it a number of times. You do not want one company to dominate a portfolio. A few weeks ago, it popped higher than their limitation band so he trimmed it. However, he still very much likes it. Expanding its service offering is very positive for its stable earning. (Analysts’ price target is $121.78)
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