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TSE:BB

BlackBerry (BB.TO)

13.31
+0.45 (3.50%)
as of Jun 15, 2026, 5:29:11 pm Market Open.
504 watching
0
DON'T BUY
From one point of view, it looks like an enormous value. When you look at the way they lose market share, the way Apple (AAPL-Q) keeps eating their lunch and what happened to their Playbook tablet device, you realize it is a value trap.
WAIT
Growing domestically and especially over seas. The problem is that the technology hasn’t improved in 5 years. New QNX platform is due to come out soon. He is looking at it.
HOLD
Hold at current. 2 current news items are disconcerting. 1) Apple's (AAPL-Q) blow-out numbers. They are also starting to make progress in emerging markets. 2) Manager who brought Playbook into existence has gone to Samsung. If you own, put a stop loss in 5%-10% below current price in case stock gets pounded unexpectedly.
DON'T BUY
This is a stock you have to stay away from. The business is massively under attack from both Google (GOOG-Q) and Apple (AAPL-Q). Dirt cheap, but dirt cheap stocks can be real value traps.
WAIT
Would have to be under $25 to be on his watch list, but he is watching it. One of the best balance sheets out there. No debt or stupid acquisitions. What they need is killer products. He has a lot more faith in management than other analysts out there.
DON'T BUY
No debt and a great long-term track record. Trading at 5X trailing earnings. The whole cell phone/wireless market has really become a consumer dominated market. This one has suddenly become uncool. Missed the last product cycle. Being something that is almost as good is not good enough. Also losing a lot of ground on the corporate side.
PAST TOP PICK
(A Top Pick June 22/10. Down 55.38%.) They're still holding their subscriber growth. There is tremendous value in this stock if they can get the execution right.
BUY
Fallen to about 1.5X Book Value. ROE, even with severely cut back earnings, is still better than 20%, so it is getting fairly cheap. The real concern is the long term survivability against its competition. Now a trading stock, Not a Buy and Hold.
COMMENT
Key problem is the speed of getting technology into the market place. QNX technology is fine, but the space and speed of it is the problem. Statistically it is as cheap as you can imagine. Possibly it is a take-over target. Next earnings report is Sept 16th. He took his weight down to half before the last call.
PAST TOP PICK
(A Top Pick July 8/10. Down 46.73%.) His model price is $70.98. iPhone 5 is coming out. If the news gets really bad he thinks this will go down to $20.
PAST TOP PICK
(A Top Pick June 23/10. Down 56.84%.) Stock appears to have bottomed out in the last 2 to 3 weeks but there is still work to be done.
DON'T BUY
Would avoid this stock completely. There are way too many down gaps. (A gap is where a stock has a substantial price movement.) Doesn't think everybody that wants to sell it have sold it yet. Wouldn't be surprised to see it trading down around $25 in the next couple of months.
HOLD
If you own, let a little more water go under the bridge and see if you can get some kind of product mix catalyst for the upside. If you are going to Sell wait for some form of a rally first.
DON'T BUY
In a difficult transition. Stock could move up as they roll out Blackberry operating system #7. Expecting to introduce quite a few new products in late August, which could help. They hope to have the QNX kernel out early next year and if it looks like it is on time it could continue to hold in. Longer term they have to address the issue of their competition.
DON'T BUY
Loves devices, but he has to see numbers that were pointing to something better, but over the last year things changed. They have fallen behind on the numbers. Over the last few months the stock price was telling you there was an issue. They have a big challenge – they haven’t caught up to the first iPhone. It’s hard to make money in a ‘value’ technology stock.
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