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Diageo PLCDEOBUYAug 08, 2013Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
The price is okay right now. Has had a nice run from 13? to 20?. Had some challenges overseas in emerging markets but they are starting to break through to some degree. However, they still have the backdrop of US and Europe as their bellwether where they can continue to sell to them.