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Diageo PLCDEOCOMMENTNov 08, 2013Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
ADR or London exchange? This depends on whether you want to own US dollars or British pounds. He prefers British pounds right now because it is the cheaper currency. Also, there is more liquidity in the British pound stock. If you can do this without a lot of costs, he would go on the London exchange.