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Diageo PLCDEOBUYMar 26, 2014Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
What is good is that there has been a consolidation on the drink side, but there is still room for more consolidation. Have some great brands. What has hurt them in the last little while is that they have gone through a period were margins had been compressed because they had to spend a little bit extra on marketing, especially in Asia. The fruits of this have not come through as yet.