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Diageo PLCDEOBUYDec 31, 2014Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
A very good company, 21 times earnings and 2.8% dividend. The drinks business is a great cash flow business. DEO-N is 60% owned by the top 5-6 guys. They compete with a lot of local producers. Their history has been to do deals and they will do this with local guys. Liquor consumption is rather stable, but moving from clear to dark liquor. They are well positioned with products in both ranges. As people get wealthier, they drink a lot more alcohol. This is far more prevalent in the developing world. The one risk is how they estimate their marketing expenses.