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Diageo PLCDEOBUYFeb 09, 2015Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
Likes it. The prospects are improving. The US is a strong market. A well run company. If Asia turns, then we should see some pickup in demand in China. At a reasonable multiple.