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Diageo PLCDEOCOMMENTOct 14, 2016Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
Technically this has had a bit of difficulty in the last week or so, because it is one of those stocks that has a tendency to reach a very important low around this time of year. Seasonal strength is between now and about the 1st week in January. You want this to get above its current level, but the decline in the British pound is having a short-term impact. It is more than what is happening with Diageo itself.