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Diageo PLCDEODON'T BUYMay 11, 2018Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
It was a great company when it went through their acquisition phase. However, about three years ago they ran out of big companies to buy. Now they have to decide if they going into other beverage markets or decide to cut costs to grow earnings. It still looks too expensive and he would stay away.