50% off Premium Yearly
Diageo PLCDEODON'T BUYOct 12, 2018Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.
Following the crowd on cannabis infused drinks. Problem is they’re not growing, free cash flow is falling. Going to have to cut costs. Slowdown in North America and Europe, and now Asia is not booming. Difficult to understand how they’re going to infuse alcohol with cannabis.