DraftKings (DKNG) Buy, Sell or Hold

DraftKings (DKNG)

26.40

+0.01 (0.04%)

as of Jun 18, 2026, 10:40:38 pm Market Open.

35 watching

BUY

Shares have been on fire. You want to own this heading into football season. It was upgraded today. The CEO is delivering.

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WEAK BUY

Has a very good product and he likes it, but wants to see them operating in more states.

BUY

The spend on sports betting remains significant.

BUY

He likes the gambling stocks, certainly more than cryptos. Shares are cheap.

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TOP PICK

One of the leaders of online sports betting with 32% market share. Our analyst Allan Tong gave a "buy on weakness" signal when the stock was trading at $20. It is now trading at around $10 a share. Social media mentions are up 40% over the last 24h.

HOLD

They're in a battle for market share. You will suffer until they win--and he believes DKNG will.

BUY ON WEAKNESS

Allan Tong’s Discover Picks With its app, DK is one of the leaders of online sports betting along with Fan Duel. DK commands roughly a 32% market share in terms of app downloads. The app was a hit during Covid lockdowns. (In fact, the app launched in April 2020.) Shares topped at $73 in March 2021, but have since plunged to $20. Is DK a buying opportunity? Read Battle of the stocks: 2 Sports Gambling Stocks for our full analysis.

WATCH

Down 30% YTD. He used to own these options. Sports betting is a very competitive space, because there's growth, but there are heavy costs to attract customers. He's watching this space. Wouldn't buy these stocks yet.

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BUY

Major League Baseball has postponed the start of its season due to a lock-out of its players, but that's not a reason to sell DFNG. Despite an environment of rising rates, the top line is growing and DKNG is increasing market share. Accompanying the latter is a rise in ad spend. All good.

PARTIAL BUY

Major League Baseball will figure it out (it is delaying the start of the season over a dispute with the players). The question is, is this stock at levels that you can trade it on the long side? Yes. Competition seems to be waning a little.

COMMENT

There are concerns with their marketing costs. It has positioned very well in every US state to legalize sports business. A good business, but there are too many players.

DON'T BUY

Speculative company and is hard to place valuation on it. Negative return on equity with little profitability and short history. Avoid if looking for a long term investment. Doesn't see company as worthwhile investment.

COMMENT

It's been under pressure, because it's like a war out there--so much competition. Look long term, but this could be painful short term.

HOLD

Very exciting growth potential. Kudos to management. Extremely expensive, so you have to form an opinion on how the recent acquisitions will play out over the next 2 years. Hold, and keep an eye on it.

BUY

Very well-run, but they need to spend a fortune to attract customers. They have 30% of the market. Disclosure: he works for them.

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DraftKings (DKNG) Frequently Asked Questions

What is DraftKings stock symbol?

DraftKings is a American stock, trading under the symbol DKNG (previously DKNG-Q on Stockchase) on the NASDAQ (DKNG). It is usually referred to as NASDAQ:DKNG or DKNG

Is DraftKings a buy or a sell?

In the last year, no analyst issued a Buy, Sell, or Hold rating on DKNG (previously DKNG-Q on Stockchase) on Stockchase. Read the latest expert commentary for DraftKings.

Is DraftKings a good investment or a top pick?

DraftKings was recommended as a Top Pick by Jim Cramer - Mad Money on 2021-10-06. Read the latest stock experts ratings for DraftKings.

Why is DraftKings stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for DraftKings.

Is DraftKings worth watching?

DraftKings is followed by 35 investors on Stockchase and is a trending stock that is worth watching.

What is DraftKings stock price?

On 2026-06-18, DraftKings (DKNG) stock closed at a price of $26.40.

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