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GapGPSPARTIAL BUYAug 13, 2012Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
Part of the "lag trade" of brick-and-mortar mall retailers that sold off this summer, but are coming back with room to run. Their Athleta line competes with Lululemon. People are buying comfortable clothing, now that they work from home (as opposed to business wear). In August's report, Athleta sales were up 19% while Old Navy was up 24%. Brick and mortar took a hit in half, but digital sales which nearly doubled. Banana Republic was the weakest segment though. Store closures are good for the bottom line (bad for workers). The Gap is hiring (not firing) 50,000 seasonal people to shore up its holiday digital sales. Gap trades at a 18x PE, reasonable.
Has had a 114% move in the last year. Plays into the value/price consumer theme. Probably a big beneficiary of a strong US$. Have been going through a significant restructuring which is starting to show margin improvement. You have to be careful with consumer discretionary. You could consider buying a small position and then come in again after earnings are reported on Thursday.