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GapGPSCOMMENTFeb 27, 2015Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
Part of the "lag trade" of brick-and-mortar mall retailers that sold off this summer, but are coming back with room to run. Their Athleta line competes with Lululemon. People are buying comfortable clothing, now that they work from home (as opposed to business wear). In August's report, Athleta sales were up 19% while Old Navy was up 24%. Brick and mortar took a hit in half, but digital sales which nearly doubled. Banana Republic was the weakest segment though. Store closures are good for the bottom line (bad for workers). The Gap is hiring (not firing) 50,000 seasonal people to shore up its holiday digital sales. Gap trades at a 18x PE, reasonable.
Ralph Lauren (RL-N) or Gap (GPS-N)? Both of these are very reliant on the US consumer. This one generates about 80% of its revenues from the US while Ralph Lauren is 70%. Comparing these he would probably favour this one, primarily because they reach a wider scale of consumer. They have Old Navy at one end, the more economical play, Gap in the middle and Banana Republic for the luxury end. He doesn’t see anything wrong with either of these companies, but would probably look at a name like Nordstrom (JWN-N) instead, which gives you 500 brands.