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GapGPSDON'T BUYSep 27, 2016Stock price when the opinion was issued
As of Jun 18, 2026. Market Open.
Part of the "lag trade" of brick-and-mortar mall retailers that sold off this summer, but are coming back with room to run. Their Athleta line competes with Lululemon. People are buying comfortable clothing, now that they work from home (as opposed to business wear). In August's report, Athleta sales were up 19% while Old Navy was up 24%. Brick and mortar took a hit in half, but digital sales which nearly doubled. Banana Republic was the weakest segment though. Store closures are good for the bottom line (bad for workers). The Gap is hiring (not firing) 50,000 seasonal people to shore up its holiday digital sales. Gap trades at a 18x PE, reasonable.
Like many other retailers, it has suffered a bloodbath over the last year, and is down about 8%-10% this year. They haven’t been able to move the merchandise, and in this business if you are not moving the merchandise, you have to start discounting, which eats into the margins. He doesn’t see a real catalyst for growth in the future.