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Stockchase Opinions

Jason DonvilleHigh Liner FoodsHLF.TOHOLDOct 24, 2014

Checked back to about $20, but now seems to be finding its footing. If some people are nervous about where the economy is going, the food companies tend to be very, very defensive. Thinks it will back up into the $25 point in six months, if not sooner, and then you will be into profit territory.

$22.03

Stock price when the opinion was issued

$14.79

As of Jun 19, 2026. Market Open.

Consumer Products
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TOP PICK

The company is 120 years old and is the leading brand in North America in frozen value added seafood, number 1 in the Canadian retail segment and number 1 in the U.S. food services segment. Eating fish is considered a healthy alternative to eating meats and although Americans are not big fish eaters, there is good growth potential as attitudes may change. It is paying down debt as well as increasing the dividend by 30% and it recently reported record results. Trades at 7X earnings and insiders own 40%, almost unheard of.

DON'T BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Not much to like currently. Has been a value trap. Wait for sign volume growth returns. Falling revenues and high debt.
DON'T BUY
Long-term and stable? No. He once owned this and made a pile of money. HLF had made some good acquisitions, but made a disastrous purchase of a shrimp company in southeast Asia. This triggered a long slide in the stock. Now, HLF is marginally profitable, but suffers stagnant or falling sales. A pity. Doesn't see growth.
COMMENT
They have had some difficulties with one of its products. It has a nice dividend, but is not sure if it is sustainable.
DON'T BUY
To grow, they made lousy acquisitions, which blew up their balance sheet. Their product line is out of favour with consumers. Long-term, still has to de-lever. No earnings or revenue growth.
BUY
It's in the right space, consumer staples. It's moved from $9 to $7, a big move. Earlier this year, it broke its long downtrend that began in 2016. The worst is over. This may bounce around a bit now. Overall, it looks good. $13 is resistance.
DON'T BUY
Been on a long downtrend and has been consolidating since. It's rangebound these days between $6-8. If it breaks above $8, it could become bullish. Until then, he wouldn't buy it.
DON'T BUY
He sold it too late. They made a horrible acquisition in southeast Asia. A disaster that they haven't recovered from.
HOLD
Looks very cheap. Historically looking back to 1992 it has been this low only twice before in terms of Price to Book. Its balance sheet is OK. nice upside potential. The thing that overhangs the company is that the earning forecast is falling. Could be catching a falling knife. Put it away and wait for the next cycle.
WATCH
He did well when he held it just before they started the dividend. He missed a lot of the major upside. It is back on the stock watch list. They pay a lovely dividend. But they have a fairly high debt load. He might buy it later on.
WATCH

He would not double down on it because we are in tax loss season. There could be some tax loss selling in November/December. It has fairly high debt. It now pays a dividend but did not do so when he owned it. They are a leader in the field and know what they are doing. They could do well in time.

DON'T BUY

He held it for 10 years and did very well, but then he unloaded it entirely, starting in February. He didn't see a recovery in its last quarter and sold his remaining shares. Highliner made a distrastrous acqusition and suffered a brutal recall.
Doesn't see a recovery anytime soon.

DON'T BUY

Had a strong uptrend since 2016 and since then a series of lower lows and highs. Not great. It's now at the bottom of a lower trend.

DON'T BUY

Historically this company has not had a great return on capital. Returns from reinvestments have never really come.

BUY

He decided to keep the name because the yield is safe and good. It is a touch business. They are doing value added food processing on many types of fish. Margins have been squeezed. He thinks this might be coming to an end. The shrimp farm in Asia looks like it is fixed. The company has value at some point. It is the kind of name that private equity tends to gravitate to. He thinks it should be trading higher, but it is not a momentum name.