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Jim Cramer - Mad MoneyServicenowNOWCOMMENTJul 26, 2023

Today, NOW said they were making more use of gen-AI than anyone else. In September they will release an updated platform driven by new gen AUI tools that will drive a 60-100% increase in contract value for some customers.

Jim Cramer - Mad Money

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$577.27

Stock price when the opinion was issued

$95.16

As of Jun 18, 2026. Market Open.

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BUY ON WEAKNESS

They're using AI well, have scored some federal contracts and the CEO is doing a great job.

BUY

Run by a fine CEO and they have a great AI collaboration with Nvidia that offers long-term potential.

TOP PICK

Enjoys a moat. They develop cloud platforms that manage workflows at businesses. A sticky business. The total market is $200-220 billion. They team up well--with Nvidia, Accenture. They just beat top and bottom and extended guidance. Buy at $555, then $530 then $530 in tranches.

(Analysts’ price target is $644.68)

PAST TOP PICK

(A Top Pick May 18/22, Up 10%)

Its product renewal rate is 99% and it has many very high spending clients. Its last report beat on both the top and bottom lines and it raised guidance. It keeps companies running smoothly. Its market cap is $92 billion.

(Analysts’ price target is $509.00)

BUY

They continue to expand and make businesses more expensive. Likes it even though the stock is expensive.

BUY

Actually, cloud stocks have held up relatively well compared to tech. In less than two months, shares have gone from $406 to $490, but remains over $200 from its peak. Business is good and NOW is actually profitable.

PAST TOP PICK

(A Top Pick Aug 04/21, Down 24%) Down 24%, which sounds ugly, but it's actually the best-looking one in the crowd. Long runway to the price target. If you think that a year from now, inflation and rates will have calmed down, the tech sector will be led by the likes of this company. Profitable, free cashflow. 99% contract renewal rate. (Analysts’ price target is $625.00)

BUY ON WEAKNESS

Cloud stocks have been beaten these, but some actually make money. NOW has fallen $707 from last November to below $500 today. Business is terrific. In April, they delivered a solid quarter, bullish outlook and raised their long-term subscription revenue target. Share are up $90 in recent weeks.

TOP PICK

A brave choice, as it's on the SaaS side. So much value here. A leader in workflow automation and machine learning. CEO is a driven management guy. Buy in thirds here at $414, 400, and 390. 12-month target of $650. No dividend. (Analysts’ price target is $648.60)

COMMENT

A tough one. They had the best quarter of the large tech companies and they keep winning new contracts. But in this bear market, NOW gets no credit.

WEAK BUY

Cloud computing for digitization of workflow. Has done well. Great growth potential and free cashflow growth. He accesses the cloud instead through MSFT, GOOGL, and AMZN. Cloud will continue to grow considerably, though not as fast as during Covid. Increased competition means own the bigger players.

BUY

It reported last Wednesday. This cloud computing could do no wrong until the Fed announced it will raise rates. Shares were $707 in November then fell to $484 and yet nothing had happened at the company. Then they delivered a great, sterling quarter and forecast. Billings and EPS beat the street. Meanwhile, analysts havecut NOW's price targets! Shares still rose, though it may have discouraged buyer.

BUY

Tim Collins, a technical analysts, is bullish cloud stocks. It's recently pulled back from recent highs in a "flag pattern" or "continuation pattern" which means that consolidating, a stock will resume its march higher. Before this consolidation happened, NOW was nicely moving higher, then POW in August an explosion to the upside. Recently it's declined with lower highs and lower lows over a few weeks. But in last week's rally, NOW broke until its old ceiling of resistance has become its new floor of support. Collins sees new resistance at $680, its old all-time high. If it doesn't break out, this could fall to $630-650. Below $610, he'll exit. But if it holds current support, this will head higher.

TOP PICK

King of incident reporting in digital workflows. The next Salesforce. Beat on all metrics. Buy some here, and add some down at $560 and 540. 12-month price target of $660. No dividend. (Analysts’ price target is $654.77)

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