Stockchase Opinions

Steve MacMillanProcter & GamblePGBUYJan 03, 2007

The kind of a stock that you could put in your portfolio and leave for years. High-quality company with some amazing brands in its portfolio. The Gillette acquisition last year increased the quality of the brands. Valuation is reasonable and you'll probably make 10% a year over a long period of time.
$64.54

Stock price when the opinion was issued

$146.54

As of Jun 05, 2026. Market Open.

misc consumer products
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BUY ON WEAKNESS

They report Tuesday. He doesn't see a blowout, because the US dollar has gotten strong and that dollar strongly determines PGH's profits, given their overseas business. If shares get hammered, buy. This is a dividend aristocrat.

DON'T BUY

His theme for today is that he's really not that hot on the consumer. Of the whole economy, the consumer sector is the most exposed. Though a great company with a lot of good products, branded products tend to suffer when consumers are stretched. Growing about 3-5% revenue, 7-9% on earnings, trading at 23x. Pass. Better opportunities elsewhere.

SELL

Wonderful brand names. He's been reducing client holdings, based on results. Raising prices along with inflation, but volume numbers are actually negative. Higher prices are not sustainable. He wants both price and volume increases.

DON'T BUY

Yields 2.56%, which is relatively low, since interest rates are high in the US. This needs to correct before considering it.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

This is a steady eddy built on universally known brands, such as Old Spice, Pantene and Head & Shoulders. PG pays a reliable 2.41% dividend yield, trades at a super-low 0.41 beta, and has beaten or met its last four quarters. It now trades at a 26.46x PE, slightly higher than its five-yer median of 25.96x, but far lower than peers Church & Dwight at 53.75x and Colgate-Palmolive at 42.28x. PG is super-defensive. We all need toothpaste and shampoo whether there's a recession or not.

BUY

The beat on sales despite raising prices by 7% YOY and have paid dividends and bought back shares. Remember that PG has been wiped out by higher commodity and transportation costs. Impressive. Posted 7% organic sales growth. They predict a $800 million windfall due to the costs of raw costs falling. They boast powerful brands.

BUY

Consumer and packaged food stocks can keep rallying. As we approach another debt-ceiling crisis, these stocks are good places to invest in. The whole sector. They are resilient. People take comfort in their favourite brand, from Campbell's soup to Hershey's chocolate. Consumers still buy them despite higher prices. Supply chain problems have been solved and freight costs have fallen, too. Raw costs like paper (cardboard) are falling, though such companies have existing purchase contracts. There's still room to run.

BUY

They just beat top and bottom lines and raised guidance. They have pricing power. 55% of business is done overseas and the USD has been weakening.

BUY ON WEAKNESS
PG vs. UN

Has done exceptionally well. Defensive, high valuation, so his preference would be UN. Watch and wait for a pullback.

HOLD

A blue chip stock that you can hold onto, if you already own. Boasts well-known global brands. A defensive you need as we head into a slowdown. Good balance sheet and they always raise their dividend. More expensive than other consumer staples, which is why she doesn't own it.

BUY

Expects a good report next week. They have pricing power. Volumes should be okay. They have premier brands and taking market share. They just raised the dividend.

WATCH

Reports next week. Look for the effect of the USD, because they have a lot of overseas exposure.w

BUY ON WEAKNESS

Got a break with transportation costs going down, but fell victim to a rotation into other names. Shares fell recently which was the time to buy. Shares got too cheap. It's the king of consumer products.

BUY

Down 4% in the last 3 months. Buy more. It's cheap now. Great company to buy in this environment where raw costs will go down, but they haven't cut their prices in supermarkets.