Russel Metals (RUS.TO) Buy, Sell or Hold

Russel Metals (RUS.TO)

63.37

-0.11 (0.17%)

as of Jun 19, 2026, 8:00:00 pm Market Open.

201 watching

WEAK BUY

It has cut its dividend in previous cycles. They got hit in trade wars. The dividend is good and the cash flow is and good and he thinks it is a well managed company, but you have to commit to an expanding economy to own a lot.

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BUY

A cyclical that is a reasonably priced industrial. He holds it primarily for the dividend with a 43% payout ratio. There are no issues with the balance sheet and it trades at 11 times earnings and 7 times EBITDA versus the market at 14 times. Price momentum could be better, but the valuation is compelling enough to own it. Yield 6.7%

TOP PICK

We've been in an industrial recession through the summer and fall. They do steel distribution. Not competitive and the stock was hit due to the recession. In NA, if business gets better, the stock will go up. A 6% dividend. (Analysts’ price target is $23.67)

HOLD

A name that is getting sold off for tax losses. There are challenges and the balance sheet is okay. The good news is that the company stays steel prices are bottoming as are rig counts. It is extraordinarily cheap at these levels. He thinks they will still be able to maintain dividends. If you believe we are not going into a recession, this would be a good buy.

BUY ON WEAKNESS

It is a unique company. He expects their earnings to drop but they are counter cyclical because they harvest their inventory in parts of the cycle so their cash flow actually goes up quite high then. The dividend is quite safe. You have to look at cash flow over a 10 year period. Below $20 is probably not a bad entry point.

COMMENT

A cyclical business, though RUS has survived many down cycles. Well-managed company. Be prepared for the dividend to be cut in tough times and to rise when it's good.

BUY

A better valuation than US Steel. He prefers it. The 7.64% dividend is very attractive in this space. For an RRSP, RUS pays good income.

BUY ON WEAKNESS

He just bought it, because the stock has hit lows and is paying over a 7% yield. They just did a small acquisition in the U.S. They have experience maintaining their dividend through all phases of the economic cycle. Strong management. A great time to enter a cyclical business like this, but add on weakness.

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BUY ON WEAKNESS

Average down? They just had earnings, which are down substantially. Blame it on tariffs and lower demand though RUS insists they have steady demand. The stock is cheap now. The balance sheet is fine, but a name like this is not very liquid. Yes, you can add at $18, today's level. When you average down, remember that stocks exagerrate either way, up and down.

DON'T BUY

The 10-year chart shows an uptrend from 2016-8, but has since fallen lower. He expects more US dollar strength that'll pressure RUS. Yes, RUS pays a strong dividend, but weigh it against a downtrend.

HOLD

He's owned it in the past. A well-run business in steel distribution where there is volatility due to steel prices. Pays a good dividend and generates decent cash flow. It's more defensive than its peers. Hang onto it and the dividend is safe.

BUY

Dividend safe. It's just a yard for steel to go through. Doesn't lose money. The retracement in the stock price is telling you that there's a recession in middle America right now. Likes the stock at this price. Sell at $30, buy under $20. Income producer you just stick in the portfolio.

BUY

Likes it right now. Well positioned. Outperformed throughout the whole aluminum tariff debacle. Not a bad opportunity to get in at today's valuation of $21.46.

BUY ON WEAKNESS

TransMountain will have no effect on Russel. A great company in a tough business. He sold it last August and took profits. Over time, RUS will build through acquisition. Pays a good dividend. He will buy below $20. You can trade it between $20 and 30.

BUY

Metal tariffs caused this to fall. Also, steel futures are down. But it pays a safe 6.5% dividend and trades at a reasonable level. Likes it here.

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