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NYSE:V
Visa Inc. (V)
328.63
+1.39 (0.42%)
as of Jun 18, 2026, 11:56:59 pm Market Open.
318 watching
Financials 
Technical Analysis 0
BUY
Likes it very much. Stable. It's the biggest credit card company in the world. They have increasing international presence, growing after buying Visa Europe. 60% of its business is now in debit. New technology like the Square app reflects a changing payments landscape, but Visa is doing deals with smaller groups and keeping up.
Gordon ReidOwned
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BUY ON WEAKNESS
In their fund 50% is made of 5 ETFs and 50% in 18 single stocks. VISA is one of them. Fairly well priced at a PEG ratio of 1.71. They have a target of $165. He would enter with a half position and the other half if there is a pullback.
Kim BoltonOwned
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DON'T BUY
The payment industry in the US has been a strong performer for some time. The issue is the multiple, being way too high. You have to be strategic about buying it when it is low. The credit card companies are well positioned to grow. He is worried about APPL-Q and their card disrupting the market. He would prefer AMEX, which he does not own at this point.
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BUY ON WEAKNESS
It's had a nice run but wouldn't chase it at current levels, but it has a definite positive growth outlook. We'll see more electronic payments around the world and Visa has a stake in this. A fine chart. That brought in Visa Europe and are integrating it; it made Visa more global. Good long-term growth.
Christine PooleOwned
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HOLD
It's done really well over time. The chart rises in a straight line. It reflects an economy going up. When we get a recession, there will be fewer transactions, though. January 2019 was a good entry point and since then it has broken past last fall's high. Strong technicals. It's too late to buy this.
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BUY
Heavy credit card use in Scandinavia Denmark is 90% non-cash, but only 20% of the world has credit cards. Asia doesn't, so there's huge growth potential for Visa as well as Mastercard. As for Apple payments, he's not sure who will process their payments. The future is to use your smartphone and credit card to pay for things, not cash, and less and less.
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BUY
Visa vs. Mastercard He's owned both for 10 years. Now, Visa is slightly cheaper, but neither are cheap. 24x earnings for both. But growth is also high in the high-teens. PEG ratio is 1.3 for both. You can't go wrong with either.
Don LatoOwned
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