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TSE:XEI
XEI has a fair exposure to the overall business cycle with broad based holdings. You want to focus on areas of the market that have less impact from issues in the financial markets. He would opt more for a utility ETF (XUT) that is more of a regulated sector with a agreed return on capital and more likely to be sustained.
VDY vs XEI ETF? VDY and XEI is very similar and their prices track closely. VDY tends to hold higher financial sector exposure, where yields are generally higher. Whereas XEI holds the highest yield payers on the composite Index. He also likes XDIV which has the lowest MER (0.11%). It holds "quality" holdings, using an algorithm to pick higher ROE, lower levered companies with earnings stability.
Put your new money into something other than this. If you are on a fixed income, you cannot take this kind of fluctuation and the price. Any time you are looking at these dividends or a high yielding instrument, all of the ETF providers have very good websites, and you can go to them and click on “Holdings”, and look at the top 10 holdings. If you find a name that you are not comfortable with, or if there is a lot of energy, don’t buy it.
(A Top Pick Sept 2/14. Down 19.96%.) He didn’t have this initially because of the high fees, but it was one of the ETF’s that iShares chopped substantially down to 20 basis points, so he bought it because he already had a lot of exposure to Canadian banks. There is nothing wrong with this except that it got hit because it has oil stocks and dividends.