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NASDAQ:AAPL
Apple Inc (AAPL)
297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
Financials 
Technical Analysis 0
TOP PICK
She likes it for their 1 billion customer base. Apple will benefit from the 5G upgrade cycle; we're in the early innings of this. This afternoon, Apple will launch another upgraded, 5G phone. They've transitioned well from hardware (computers, phones) to services on a reliable subscription basis which now account for a third of their gross profits. Nice recurring revenues streams in Apple cloud and Apple music, and their wearables business has done very well, including the Apple Watch. Her three young adult daughters own the Watch, iPhone and Mac Pro, so Apple products resonate with a young demographic. Long growth to come. (Analysts’ price target is $165.82)
Christine PooleOwned
electricalelectronic
HOLD
A ruling today hit Apple hard after a judge today mostly ruled against Apple, that Apple must allow external links from their app store. This is a blow to Apple's profitability because the app store profit margins are huge. Epic, the videogamer who filed the suit, wanted to keep more autonomy and keep more of its revenue. A complication decision, but he doesn't know if this ruling will hold out. No idea. Until today, Apple's stock was ripping higher, and shares got hit today. You can trade this, but he thinks you shouldn't, but hold on. The news is bad for Apple, but good for third-party app developers.
electricalelectronic
HOLD
Price target of $164. Over the fall, you may find some chances to add to your position. Facing headwinds in the Apple store take rate. Must prove SaaS is growing to justify the rich valuation. Looking at growth and price earnings, PE ratio of 28x isn't concerning. But the PEG ratio is, as it's surged to 5.51. He's thinking of writing calls on it.
Kim BoltonOwned
electricalelectronic
STRONG BUY
He's still long Apple and had been targeting $175 but now he sees it passing $200. Health, the wallet and now satellites, not just the phone are their businesses. All promising.
Steve GrassoOwned
electricalelectronic
BUY
The five fang stocks, with their ownership, position in the industry, cash flow, he would continue to hold them. He would weight max 20-25% in those stocks.
John ZechnerOwned
electricalelectronic
BUY
Optimistic about the company. Makes sense given the new product launches and the increasing penetration of services within their business. It hit a peak last August. Then, it consolidated while continuing to grow earnings. Bought in during this consolidation. Expects it will do well. Should be a core holding.
David FingoldOwned
electricalelectronic
HOLD
Has underperformed the broader S&P 500 index since last fall. Great balance sheet, but perhaps not enough EPS growth at 9%. You want to see strong revenue growth, and looking back 5 years, AAPL's is only about 4%. High margins let it do well. Is this sustainable? AAPL is fine, but he'd prefer FB, GOOG, MSFT, or AMZN, which all have higher revenue growth.
electricalelectronic
BUY ON WEAKNESS
He has owned it for 8 or 9 years and always thought he was too late to buy it. It has done nothing in the last year or so. Recently it spiked as they announced ramping up the number of phones they can produce in China. Profit margins are obscene and they are gushing free cash and buying back stock. Continue to buy on pull backs.
Barry SchwartzOwned
electricalelectronic
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