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NASDAQ:AAPL

Apple Inc (AAPL)

297.24
-0.77 (0.26%)
as of Jun 18, 2026, 11:59:56 pm Market Open.
1051 watching
0
BUY
Given up all of the gain that it had from its blowout quarter. This quarter coming up might be a little bit slow or soft but they have given guidance for that. Maybe by the 4th quarter they are going to announce the new iPhone and possibly a TV product. Valuation of $50 a share in earnings and $120 a share in free cash is way too cheap. This should give you a $780 stock.
DON'T BUY
Does this stock fit with your value approach because it is trading at 11X earnings? Multiple is relatively low given that it has a lot of cash on its balance sheet. There is a lot of momentum with their iPad and iPhone. There is a lot of competition in the space. This company has reinvented themselves every 5 years. The low multiple may be because of a question of what is going to drive it further. People are taking profits and the chart does not look that great. Would like to see it at a lower price.
HOLD
Fantastic company. Have forward earnings of about 14. Gross margins came in at 47, an incredible record. If there is margin squeeze up there with more competition coming in you might see a little bit of an impact. Technically, it popped through its upward channel in January. The next launch is not due until the fall so there might be some weakening here. He could see it going down to $400 if the market starts to get hit.
COMMENT
If you own, he would do some partial selling but keep a core position and use the money to diversify elsewhere. This will be an extremely volatile stock and it on any type of hiccup short-term people run, which worries him.
WAIT
Given his distaste of the short term market, especially regarding Europe, he would hold off buying this.
DON'T BUY
Tries to stay out of the fashionable part of the tech space. The earnings are all well and good. There is a lack of recurring revenues at Apple. How long can they expect to sell their top end models of phone at this rate.
PARTIAL SELL
Fundamentally, this is pretty good. Pulling back to the $540 level would be fairly normal. It's not unusual to see stocks pull back a third on profit taking. If you own, the very, very cautious, maybe start selling out and reduce your exposure.
PAST TOP PICK
(A Top Pick March 17/11. Up 75.67%.) Still loves the stock at this point. It is growing at 20%+ based on estimated earnings. Trading at a market multiple 13X PE. Consider Buying if it gets down to $565-$570, its 50 day moving average.
BUY
Still great opportunity, but technically it looks like it’s rolled over in the very near term. The question is, will hold back to approximately its 50 day moving average. Longer term there is still great opportunity. Trading at about 13 PE with pretty good growth. Most of their margins are happening on the phone side yet coming down a little bit as they are more successful in selling iPads. Also putting a big push for TV into the home along with other applications.
BUY
Continues to do everything to support its price and more. Even though the price is rising, the fundamentals such as the earnings and revenue, are rising at a faster rate than the price so it is actually getting cheaper.
TOP PICK
It is still at the same PE as it was a year ago. Earnings have gone up that much. Still 13x. Highest revisions in the market. Last summer AAPL did not correct much. AAPL is a large portion of indexes and a lot of money is going into indexes.
PAST TOP PICK
(A Top Pick Sept 13/11. Up 63.39%.) Still likes.
PAST TOP PICK
(A Top Pick Dec 8/11. Up 53.47%.) Sold a quarter of his position Friday because they were up so much. Still likes. Trading at about 10X earnings.
BUY
Looking for an exit at some point, but possibly not for the next year. The growth has to slow down sometime. 10x earnings. He is weary of it.
BUY ON WEAKNESS
What is a reasonable multiple? Facebook had a much higher multiple. He is excited about the coming year for them. Launching TV product, which will be gangbusters for the stock. Buy it on a dip because it has gone parabolic.
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