Adobe Systems (ADBE) Buy, Sell or Hold

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Adobe Systems (ADBE)

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195.25

+0.09 (0.05%)

as of Jun 18, 2026, 11:56:06 pm Market Open.

176 watching

BUY

Helps move away from paper, for consumers and businesses. A lot of pricing power with the subscription model, plus many more people have yet to migrate. A great story. He would hold and continue to buy.

BUY ON WEAKNESS

His price target is $557, which is where he'd take profits. Support at $470, 450 and definitely at 440. One-step shop when it comes to product design, content creation, and marketing. Three reasons to like it: fantastic EPS growth rate, Y/Y cashflow growth is 27.5%, current year earnings are revising up.

STRONG BUY

Tremendous record of increasing shareholder value, generating high returns on invested capital. An exceptional company. On his watchlist of 107 ultra-high quality companies across the plant. No problems owning. Very strong moat.

BUY

They had good numbers in the quarter. Their digital business grew in the quarter. In the next couple of years you will see good pricing increases on their platform. It is hard, as a customer, to come back after moving further into the digital platform. It is not just a COVID stock.

BUY

He stuck with this stock even as its numbers have been choppy in recent years.

BUY

One of the things they did very well was to move to a subscription based model very well. Their creative products have gotten to be far more useful to someone who is working not from office space in general. He likes it and continues to buy it here. There may be a possibility of getting it cheaper based on general market volatility.

BUY

Reports next Tuesday and benefits from strong e-commerce trend. Five analysts have raised their targets on Adobe in the last five days. It could surprise to the upside given stay/work-at-home. Should have a strong 2021.

DON'T BUY

Everything tech and cloud based that makes business easier remotely has done well. The stock has nearly doubled since March. It's probably over heating and there may be a correction shortly.

COMMENT

ADBE vs. MSFT Prefers MSFT. Neither stock is that inexpensive, with the rally. MSFT has a more diversified business model with PC and cloud business, which is gaining more market share, as well as a strong balance sheet, solid net cash position, and a very strong management team.

PAST TOP PICK

(A Top Pick Jun 12/19, Up 46%) It is richly valued here. His target is $450. The one stop design for everything publishing, including web commerce. A past acquisition brought e-commerce vendor into their capability and has allowed Amazon to become a partner. They will report earnings tomorrow. It may be a bit overbought here.

DON'T BUY

Best-in-class. Every business he knows uses Adobe software. Too pricey for his tastes, though.

BUY

An amazing stock and he uses their products every day. You could buy it here and on any dips. He expects it will hit new all times soon.

BUY

Investing in water treatment Little competition for them in the creative content publishing space. They made acquisitions to build e-commerce websites (competing with Salesforce now). Adobe has an edge, because Adobe software generates images that can be used for these sites. He likes it.

BUY

The stock has been doing very well. The long term chart looks good. It broke new highs in mid-December. If it falls below $315, the market could start reconsidering the value.

HOLD

He owns this and it is trading near his range of $322. It has great management and it continues to meet and beat expectations while increasing the guidance. He would continue to hold it.

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Adobe Systems (ADBE)