Bruce MurrayAmazon.com, Inc.AMZNCOMMENTAug 01, 2017

Earnings driver is actually the cloud, in a bit of a lull of late, but picking up steam. He's still long the stock in his growth strategy.

Cup-and-handle is quite a positive pattern. Once you get a breakout, you get quite a nice move, usually the measured depth of the cup. $150 is the underside of the previous range. Core consumer/tech stock. He'd buy today. If you're concerned, by 1/2 position now, rest later.

Very strong business with diverse business model. High margin AWS business excellent. Recent investments in storage beginning to pay off. Company becoming more and more profitable. Brand value also very strong. Advertising business has huge margins. Believes earnings will continue to grow. 

Their retail business is hot and cold, cyclical by nature, but more dependable is their cloud business.

Top pick amongst "Magnificent 7". Every business unit continues to grow. AWS, content and eCommerce business sectors growing steadily. Investment into assets will continue to payoff. Earnings growth expected to triple as investments payoff. Dominant position hard to compete with. 

Nobody has its scale or logistics in e-commerce. Still the leader in cloud, and AI will enhance that. Strong growth ahead for digital advertising, which is #3 behind GOOG and META. Advantage is that AMZN can easily direct ads plus see impact of ads on sales.

Market's a bit rich and overbought. Latest run the past 2-3 weeks has been all about the USD weakening. Still a decent runway. King of the cloud market, 70% market share. Large-language model announced. 12-month price target of $165. No dividend.

Compounder. Have to hold your nose to buy at current valuations, but you only have to look 2-3 years down the road to get to a more comfortable valuation. AWS is a driver, and AI will really come to the fore over the next 2 years. Invested heavily in e-commerce, and it's starting to see some profitability, juggernaut of the future.

Gen AI will continue to be a force among the Magnificent 7. Nvidia and Microsoft will remain the leaders, but the two sleepers that can outperform Apple in 2024 are Amazon and Alphabet. Apple is quality growth, which he likes, but in 2024, Apple might take a backseat to the rest of the Mag 7.

Excellent company with strong assets in cloud computing and Amazon Web Services. eCommerce also continuing to preform well. Participated in "Magnificent 7 Rally". Has been earnings estimates the past 3 quarters. Increased demands in A.I. will contribute to demand in web services. Profit margins are exceptional in software. Will continue to hold. Believes growth is sustainable and will continue. 

There is a breakout in this space. Amazon has a good chart and could break thorough highs and consolidate at the $160 level. The downside is a support level at $132. He owns a lot of SHOP.

Lots of opportunity in A.I. area. Recognition in AI tech not as widely recognized by markets. Expecting growth into A.I. presence. Power and scale of company will allow company to compete in tech of A.I. 

Overspent during the pandemic, now pulling back. Jewel is AWS, which subsidizes the retail operations, as those margins are quite low at around 3%. Margins on AWS are 20-25%. Ad business is growing. She plays the cloud offerings with other names such as GOOG or MSFT.

AI could reignite their cloud business by using AI.

It is the biggest player in e-commerce and has a variety of products. Soon it can even sell cars. Also it is growing its cloud business. In addition it has a huge advertising business which is competing with Google and others. It has cut back on costs and is well structured.