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NASDAQ:AMZN
Amazon.com, Inc. (AMZN)
243.01
-1.38 (0.56%)
as of Jun 18, 2026, 11:59:51 pm Market Open.
610 watching
Financials 
Technical Analysis 0
BUY
Can buy now. A fairly recent entry to his portfolio. Always a mystery from a financial standpoint. Becoming more traditional in their accounting and how they allocate capital. New CEO that is investing heavily in distributions and fulfillment centres. More same day delivery is coming. Cloud business is the best in the world too. Getting involved with content and bought MGM now. A company that is growing quickly.
Gordon ReidOwned
specialty stores
TOP PICK
Leading online retail giant and cloud company. Cloud services division is not being recognized by investors. High-margin ad business continues to scale quickly and should not be ignored. Prime memberships doubled worldwide since 2018. Revenue forecast is 22-25% annualized for the next several years. Not a lot of competition. No dividend. (Analysts’ price target is $4168.63)
Stan WongOwned
specialty stores
PAST TOP PICK
(A Top Pick Dec 01/20, Up 5%) He would buy it again. It is continuing to grow and get more profitable. It is the largest provider of cloud computing and their prime membership base is continuing to grow. He loves it. It is a great long term hold. It could be $1000 higher in another 12 to 18 months.
Bruce MurrayOwned
specialty stores
HOLD
Such a behemoth. It's been consolidating, as has all internet retail. Will grow into its share price. Short-term, this is dead money. Before he added more, he'd want to see it catch more of a bid. Instead, look at underowned areas of the market. Lots of opportunities outside tech. See his Top Picks today.
specialty stores
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Premium contentTOP PICK
TOP PICK
Recent results announced slightly slower growth and investors lost their minds. They're investing a lot into their 3P logistics network so they can cover 18% of the US population (instead of 9%) for one-day delivery. Their subscription, cloud and advertising businesses are strong and will drive their long-term performance. Investors who are backing away are short-sighted. Shares are down 12% from that report, so it's great buying opportunity. (Analysts’ price target is $244.46)
John O'Connell, CFAOwned
specialty stores
TOP PICK
He is hoping it will play out just as GOOG-Q did. It will trade within a range for a while and then brake out. Every day that it does not go up is more value embedded into the share price. The retail business is fully dominant. By 2025 they will be the biggest retailer in the US. They are so reliable and were even through the pandemic. (Analysts’ price target is $4153.29)
Shane ObataOwned
specialty stores
BUY
Based on technical analysis by Carolyn Baroden studying short-term pullbacks and quick recoveries, Amazon should hit bottom this week. Meanwhile, shares are holding above its key floor of support at $3,490. As long as Amazon doesn't plunge below this floor, Amazon should hit next resistance at $3,847.
specialty stores
TOP PICK
Traded sideways for about a year. Broke out, and he bought at $3500. Spends about 25B a year on capital projects, a winning formula. Still expensive, but it grows at 30% annually, and can grow into its valuation. No dividend. (Analysts’ price target is $4256.54)
Gordon ReidOwned
specialty stores
TOP PICK
It is just starting to break out after a year of consolidation. He thinks it is going to $5000. They are really starting to generate that strong profitability and cash flow. There is room to raise the prices on prime memberships. They are continuing to get more and more opportunities to monetize. (Analysts’ price target is $4256.54)
Jamie Murray Owned
specialty stores
STRONG BUY
He was concerned about Bezos going into space next month, but assumes they have taken deep precautions. Very bullish Amazon and it's a key holding. They're moving into value-added services, therefore good upside. Anti-trust concerns will overhang all the FAANGs. But it's tough to pick up a single share for a retail investor.
specialty stores
BUY
One of the holdings that will always be in his portfolio. Will change weighting but will always keep this name. Retail champion and also in servers. Amazon prime is also a very strong service. Keeps generating revenue. Top players in many fields.
John ZechnerOwned
specialty stores
BUY ON WEAKNESS
Next week, they have their annual Prime Day, which will show how strong they are post-pandemic. Buy on weakness. JPMorgan research says retail is on fire. Their ad business can bring in $28 billion this year.
specialty stores
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