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TSE:DOO
BRP INC. (DOO.TO)
84.64
+0.40 (0.47%)
as of Jun 19, 2026, 8:00:00 pm Market Open.
62 watching
Financials 
Technical Analysis 0
BUY
PAST TOP PICK
(A Top Pick Nov 01/19, Up 10%) They have done exceedingly well. This is probably due to the stimulus checks in the US. For a while they couldn't even supply the market. Demand is strong. Metrics look good.
Jason MannOwned
Consumer Products
HOLD
Hard to believe that in a middle of a recession, their products would be in high demand. But they are. The stimulus cheques are being spent as discretionary income. Scores well on momentum and valuation, but volatile. High beta. Earnings outlook is reasonable. Don't sell it here.
Jason MannOwned
Consumer Products
SELL
It has very high beta and is very sensitive to market movements. It is more risky as a result, especially in weak economic times and markets. He is of the view that the recent market rallies are due for a retracement. Longer term the company has a dominant position in watercraft products. However, these are "boy toys" and are likely going to be impacted by weaker incomes for buyers during the recession. There are better opportunities out there. There could be downside towards $14 for the share price. He would sell it here.
Consumer Products
TOP PICK
He likes the price momentum and the fact they bought back a large number of shares. With strong employment and wage growth, they will do well in the consumer discretionary spending space. There are few competitors in the space. Yield 0.67% (Analysts’ price target is $63.04)
Jason MannOwned
Consumer Products
DON'T BUY
He's concerned with the $20,000 big ticket Skidoo that DOO sells which is a luxury, not a necessity to own. Canadian consumers are already heavily in debt and can't afford this. In the US, NAFTA/USMCA is a problem because these products are made in Mexico and could face tariffs. DOO is a value trap and not timely.
Consumer Products
TOP PICK
They are doing an issuer bid to buy back a lot of stock. 20%+ growth rate over the last 4 years. They continue to take a ton of market share from competitors. There is limited down side risk because of the large buy-back issuer bid. (Analysts’ price target is $54.50)
Peter ImhofOwned
Consumer Products
DON'T BUY
Trading at 11.5x earnings, close to all-time lows. His concern is that it's a highly discretionary, big-ticket purchase and we're not late in the cycle. They make ski-do's and other big-ticket toys. So, what happens to these products (and their demand) in a weak economy? One good change is that they have installed a new chairman. However, they have some operations in Mexico, which is a risk in this era (Trump's pro-America, anti-Mexico rhetoric),.
Consumer Products
PAST TOP PICK
(A Top Pick Jan 02/18, Down 6%) Still likes the name. Its was doing much better 3 months ago but the company kind of shot itself on the foot with a secondary offering and passed some shares at the top. There was no dilution but call the top on the transaction. They are doing some nice things. Thematically they are in the right space in terms of demographics.
Ryan ModestoUnknown
Consumer Products
PAST TOP PICK
(A Top Pick March 30, 2017. Up 96%). This company does recreational vehicles (Ski-Doo) and has been doing extremely well since it went public. Even with the big price runup, this company still has decent valuation. It scores in the top 15% on valuation. The valuation is getting more expensive compared to when he invested, but it is still reasonable given the company’s growth profile.
Jason MannOwned
Consumer Products
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