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NASDAQ:GOOG

Alphabet Inc (GOOG)

365.10
-2.36 (0.64%)
as of Jun 18, 2026, 11:56:38 pm Market Open.
538 watching
0
BUY ON WEAKNESS
Stock's down. Sell?

Just unfortunate timing. An enduring business. Big fan. Regulatory overhang for years, but no matter how this plays out, value will be unlocked over time. Digital advertising will improve as the economy does. Debt free, tons of excess cash, trades at 16-17x earnings. Incubating investments. Sentiment will change, the multiple will expand, earnings will move higher. Consider adding while down, but definitely sit tight.

BUY

It trades at support at 14x, and it will maintain its dominance in online search.

HOLD

This sell-off is overdone now. Search is Google's war chest, so Google will figure this out, meaning the AI demonstration snafu earlier this week. Gogole is doing cost efficiencies and remain an innovative company. Microsoft won the first round this week.

SELL

It was a recent trade, and he just sold it, because this week's Microsoft Bing AI announcement was a game-changer. Because Google owns 97% of internet search and online ads, you don't need to move the needle much on Microsoft to make it a more competitive pricing environment. He was never a big fan of Google anyway and he got it luckily before it hit bottom

BUY ON WEAKNESS
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research.

GOOG had an AI presentation and its BARD program came up with the wrong answers. 
This sent investors into a tizzy but the market reaction looks far overdone to us. 
GOOG was worried about 'reputational risk' in launching a product too early, and now its fears have been realized. 
It is today's news story but won't be tomorrow's.  
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TOP PICK

It is very very big and therefore hard to move the needle, but there are a lot of initiatives the company can do such as pricing, launching new services and getting into AI. The advertising component is cyclical and is the easiest place for companies to cut spending. There are one billion searches a day on Google and its YouTube is the most dominant platform around. It is trading at a decent valuation of 20X earnings, has an excellent balance sheet, and is buying back $60 billion worth of stock this year. Now focusing on cost cutting so be patient.
Buy 11  Hold 0  Sell 0

(Analysts’ price target is $129.20)
COMMENT

Another black box, lacking transparency in its many operations. Has a huge cash position and trades at 19x. Though he owns it, he isn't thrilled with it, because it lacks transparency. It's an ad-based business, an advertising now is awful.

TOP PICK
Trading at 18x earnings, which is as close to a market multiple as you can get. Has beat its cost of capital every year it's been a public company. 50B in free cashflow. Digital advertising will continue to grow and continue to do very well, probably taking market share from META. YouTube doing well. Government antitrust issues will take years, plus he feels there's lots of competition. US has a strong tech sector and it would be a mistake to degrade this. No dividend. (Analysts’ price target is $125.07)
BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Spends about $37B a year on research. ChatGPT is probably its best shot at making Bing anything more than a joke. We do not think GOOG needs to be sold. It is too cheap, and a return to advertising spending will still be very positive for earnings. Would recommend buying. Unlock Premium - Try 5i Free

PAST TOP PICK
(A Top Pick Jan 27/22, Down 23%) It is now 16 to 17 times earnings, has no net debt and is buying back tons of shares. It is a phenomenal business offering a compelling value and great growth.
DON'T BUY
Considering their growth in the coming year, the shares are not cheap. This and other megatechs are still trading at a premium to the wider S&P.
DON'T BUY
They just announced layoffs of 12,000 Shares are rallying on layoffs news. Google is saying that their stock should be lower, because such layoffs does a lot to their culture and morale and is counter-productive to the company growing. It's upside-down how the market is reacting these days. So, he's negative in his overall market outlook.
BUY ON WEAKNESS
Valuations of all the megatech stocks have fallen, but Alphabet still isn't cheap enough. It's getting there, and she's watching it (along with Netflix, Amazon). She hasn't owned these stocks in years, but share prices could fall low enough for her to enter.
TOP PICK
Multiple now quite reasonable. Online ads generate revenues. Economic slowdown will hit them. Still the leader in online ads because they're dominant in Search, so they'll still attract ad spending. Pullback is chance to buy for long-term capital appreciation. No dividend. (Analysts’ price target is $124.60)
BUY ON WEAKNESS
Advertising will decline so there will be soft quarters. He may add to weakness. Will endure during a recession because of its cash flow. A fine company that he's owned for a long time.
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