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Coca-Cola CompanyKODON'T BUYJan 11, 2013Stock price when the opinion was issued
As of Jun 22, 2026. Market Open.
We feel that the consumer staples space is trading at attractive valuations, and for the time being, much of the reason for the decline (ozempic fears), is likely overblown. KO pays a dividend of 3.3% which is slightly above its 20-year average of 3%. Relative to its 20-year historical average valuations, its forward P/E is in line with historical averages, while its EV/EBITDA and forward price to sales are both slightly above historical averages. For an investor with a long-term time horizon, we would be quite comfortable with KO today.
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KO is now trading at 19.4x times' Forward P/E. KO is a mature consumer staples company and KO used to be a “bond proxy” for income investors due to the stability of its business, the capital-light nature of beverages and its high dividend yield. KO’s share price was quite resilient last year. However, due to the new expectation that rates may stay higher for longer, most consumer staples names have experienced pressure in recently, as bonds become a safer alternative for yield. KO is largely mature, revenue growth going forward is expected to be around 5%. Having said that, valuation is at a more attractive level now, currently trading at 19.4x Forward P/E, while historical averages in the last few years range from 19.3x to 26.1x. It is not a huge buy yet, but we would be OK to slowly start buying, for those with a decent time frame.
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A Warren Buffett core holding. He gradually built his holdings in the late-80s and into the 1990s then didn't touch the shares. Coke and AmEx are now among his largest holdings. Total cost: $1.3 billion apiece. Last year, he earned $704 million in dividends from Coke + $302 million from AmEx in 2022 alone.
PE in the high teens. Consistently make money and have been consistently growing. As long as the business continues to do what it has been doing, that multiple will be there and the stock price will go up as much as they grow earnings. The risk to this is that if anything ever does happen to the business, the threat on the downside is that you have the valuation pulling off. Also, there isn’t really much upside if you are looking for capital gain.