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NASDAQ:MSFT
Microsoft Corp (MSFT)
Financials 
Technical Analysis 
Owns and likes both, but MSFT gets the nod if you forced him to choose, because of its AI potential.
A lot of the trend right now is in AI, and MSFT will be the winner. They already have the platform, just increase the price and that's good for margins. Strong user-installed base that AI can leapfrog off of.
GOOG is more of an advertising company, and ads are coming back. Net margins of 25%, good growth. GOOG will have more work to do on the AI front. Given the recent price drop, there are worse companies to buy.
Zachary Curry 
They crushed it across the board recently. Has recommended it before and does so now. They beat top and bottom.
Kevin SimpsonTheir recent report just crushed it in tone and delivery as they use open AI inside the company. Copilot AI will be huge.
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Premium contentMicrosoft Corporation is an American multinational technology corporation headquartered in Redmond, Washington. Microsofts best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Social media mentions are up 200% in the past 24h.
Though MSFT is up 32% this year vs. GOOG's 49%, he prefers MSFT, because Google fumbled their AI roll-out while MSFT will benefit more from AI, as offered in their suite of services and how it benefits their consumers. Both companies are strong with strong user bases and will benefit from AI.
Dominant franchise in office productivity tools. Asian cloud solutions has been the fast-growing segment. Undemanding multiple, grows year in and year out. Exciting AI developments. Resilient to economic slowdown.
Brian MaddenPremium contentOur PAST TOP PICK with MSFT has triggered its stop at $315. To remain disciplined, we recommend covering the position at this time. This will result in a net investment gain of 29%, when combined with our previous recommendations.
Together with GOOG, very much a leader in the AI space. A Top 5 holding.
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Shares swooned after announcing AI in the spring, but AI development and adoption needed a few months to get going. Now, we see the revenues coming from Copilot AI. Shares will continue to rise.