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NYSE:NKE
Downgraded today. He bought it earlier this year based on positive momentum starting with last October's low through last spring. Now, they have challenges with China and we will learn more when they report Thursday. Technical are not good now. The entire apparel-footwear sector is challenged by consumers; back-to-school sales were disappointing, so this will lead to lots of discounts in the holiday season. Troubles lie ahead. Troubles began last spring with Foot Locker's weakness.
Nike benefited during Covid when people were at home buying shoes and collectors were buying their prestige shoes, but both trends have ended or cooled down. At what point will investors say that Nike stock is cheap enough and then buy? He thinks it will make a new low. Buy at $80, though it's already cheap at a 28x PE and a 21x forward PE. Nike is cheap but will break down further. Nike has never had two down years in a row, except once.
#1 among teens in shoes and clothing for the 13th straight year. 61% of teens loved their shoes. Shares got crushed in late September, but has nicely bounced. Buy shares now and later if it dips.