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NYSE:NKE
Nike Inc (NKE)
45.20
-0.00 (0.00%)
as of Jun 18, 2026, 11:53:39 pm Market Open.
134 watching
Financials 
Technical Analysis 0
COMMENT
It went through the meat-grinder this week based that its human rights stance could triggers a boycott (https://www.cnn.com/2021/03/25/business/hm-nike-xinjiang-cotton-boycott-intl-hnk/index.html). Today, Nike saw an upgrade. But China is a huge market for Nike, so Nike is at risk if Beijing starts cracking down on companies criticism, even mild, against the Chinese government. It's possible that US-China relations may not improve under Biden, but we'll see.
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BUY
Allan Tong’s Discover Picks This powerful brand thrived during 2020’s lockdowns driven by strong e-commerce sales and ongoing support from loyal Chinese consumers. In its last-reported quarter,revenues from China soared 24% compared to only 1% in the U.S . In that period, online sales rocketed 84%. In fact, last fall Nike reached its e-commerce goals three years ahead of schedule. Read 3 Overdone and Oversold Stocks for our full analysis.
Stockchase DiscoverOwned
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Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly NKE has clearly benefited from the pandemic, trading up to 78x earnings. However with EPS expected to be up over 25% next year and to average over 34% annually over the next five, its forward PE looks like a more reasonable 35x earnings. It pays a smallish dividend, backed by a sustainable 55% payout ratio. HSBC just upgraded the company to a buy last week, citing the company is now realizing its strategy of achieving both higher margins and growing market share. We would buy this with a stop-loss at $110, looking to achieve $164 -- upside potential of 20%. Yield 0.74% (Analysts’ price target is $163.68)
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BUY ON WEAKNESS
Buy or watch stocks like this when markets pull back suddenly like they did today--and swung up. Nike popped 3.27% today after reporting a super quarter Friday, including amazing digital sales, strong numbers in China, and 7 billion brand impressions in social media. Also have launched a new app, SNKRS, that sells the latest special-edition shoes.
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BUY
Pro-China trade will return if Biden wins the presidency. Pro-China trade will return if Biden wins the presidency. Nike already thrives in China where sales led their recent blow-out quarter. Further, China has Covid under control with contact tracing and everyone wearing masks, so their economy is roaring. Nike is pricey now, but he targets upside to $135.
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BUY
Made a new high today. Delivered an amazing report in the middle of a pandemic. It beat sales estimates which were worried about sales in China. He's been a fan of Nike for a long time. Nike is all about digital, direct-to-consumer which boasts much higher margins than involving a middle man. Nike will do well with or without a Covid vaccine. They keep investing in digital sales. Another tailwind: hiking is popular now, since people can't take vacations, and Nike sells sneakers. The only concern is supply constraint, because demand is outstripping supply. Despite today's 9% pop, it's still a buy.
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BUY ON WEAKNESS
Nike is killing it with sales around the world with a fine direct-to-consumer business. Estimates for Nike have been rising in recent weeks, though some caution that that is now reflected in the rising stock price. However, the sell-off this week has created a terrific buying opportunity.
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TOP PICK
They're moving towards direct-to-consumer like Nike branded stores and through e-commerce which will increase their margins. This cuts out the middle man, like department stores. Their online presence is already good. The lines at malls at their stores are always long. This should be a great stock for the coming decade. (Analysts’ price target is $109.36)
Jamie Murray Owned
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