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Apple IncAAPLSELLFeb 20, 2015Stock price when the opinion was issued
As of Jun 22, 2026. Market Open.
This year so far Apple has pulled back hard, below its 13- and 26-week averages, which is crucial, though above its 40-week (barely). If it falls lower, it would be bad news, unless it holds above $180 by Friday, whereby Apple is a buying opportunity. She says Apple could go either way, be he still says to own, don't trade, Apple.
Powerhouse, lots of cashflow, great balance sheet. Concern is it's highly centred on iPhone and how well it does. Majority of revenue comes from iPhone, though other revenue streams are increasing as a percentage. Pause in performance against the S&P. Better names with more growth and better valuation. PEG is 2x, not really cheap. He's neutral.
Lousy start to 2024, but amazing 2023. Criticism includes lack of innovation. Meanwhile, continues to increase customer base. Still so much space to grow on products and geographically. Not cheap, but reasonable for one of the best companies in the world. Foresees share buybacks and dividend increases. He's buying on pullbacks.
Issue is not a lot of growth in last few quarters. Wonderful balance sheet, buying back shares. High-margin services are growing, as are the wearables. Where does the next product that's going to change the world come from? That's what people are waiting for. A lot of the business are driven off the iPhone, and the computer side has done poorly. Still likes it, it will come through.
Very high stock price (all time high). Excellent company, but growth is slowing. Bulls on Apple pointing towards service side of business. A.I. will be strong, but not sure if will expand business meaningful. Phone main aspect of business. Question is how much more can raise price of phone. Does not see share price appreciation going forward.
He would separate the company from the stock. A lot of people love their products and use their products and are a very strong fan base. They dominate profitability and the smart phone industry despite that their market share is only around a 5th globally. He would argue the reason this has been so successful in the last 10 years, is because somewhat uniquely among large cap tech companies, Steve Jobs had the ability to bring together the engineering department, product management department, sales/marketing department, and get them to bash their heads together. This got compelling products out really, really quickly and only focused on products that made a difference. With his passing, his fear is that this company looks a lot like most other large tech companies, where there are all sorts of good ideas percolating, but the real challenge is to get those ideas to market very, very quickly. If he owned, he would be very tempted to take a profit.