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NASDAQ:BKNG
Booking Holdings Inc. (BKNG)
171.54
-0.24 (0.14%)
as of Jun 18, 2026, 11:43:00 pm Market Open.
50 watching
Financials 
Technical Analysis 0
BUY
BUY
Has $31 a share in earnings so is trading very reasonably. Sold his holdings in late 2010 at $244 a share. Sold it because it had moved over $10 billion of market capitalization and no longer qualified for his small cap portfolio. This is a great buy today because of the earnings progression and is trading at about 18X earnings.
department stores
DON'T BUY
Trading at about 32X this year’s earnings and 27X next year’s, which is too rich for him.
Don LatoNo
department stores
PAST TOP PICK
(A Top Pick June 10/09. Up 62.5%.) Sold his holdings at about $250, up 116%. Online travel and got hit in 2008-2009. Great company but got a little bit rich for him. Trading at about 15X forward earnings and he is watching it.
Don LatoNo
department stores
PAST TOP PICK
PAST TOP PICK
(A Top Pick June 10/09. Up 121.3%.) Online hotel/airline reservation discounter. Huge beneficiaries of the skittishness in the economy as people that had to travel are looking for better bargains. Sold his holdings and wouldn't go back in at these levels.
Don LatoNo
department stores
TOP PICK
Online travel. Great company and still well below the highs of a year ago. Continues to grow and hasn't disappointed on earnings even through this economic slowdown. Trades at about 16X earnings.
Don LatoOwned
department stores
PAST TOP PICK
TOP PICK
An Internet-based travel site growing dramatically. Since 2005, revenues have more than doubled. Earnings have gone up sevenfold. Multiple is pretty much static.
Gordon ReidOwned
department stores
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Likes this one. Trading at 17X earnings. Expects that next year it will earn $37. It doesn’t really matter what the price of the stock is, it is the relationship between the price and the fundamentals. Growing well.