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THE LONG-AWAITED ALLIANCE BETWEEN THE BANKING SECTOR AND CRYPTOCURRENCIES
At the beginning of this year 2021, after so much denigration of Bitcoin and crypto-currencies in particular (like so many other financial players for that matter), Mastercard announced that it wanted to integrate crypto-currencies within its credit card payment network.
On October 25, the company announced a historic partnership with the cryptocurrency exchange Bakkt. This partnership will allow merchants, banks, and other fintechs to allow their consumers to trade crypto-currencies or issue credit cards supporting crypto-currencies.
Mastercard also plans to integrate cryptocurrencies into its loyalty products. This will allow rewards points to be spent on crypto rather than loyalty points.
With almost 3 billion Mastercards in the world, this is a huge consumer market that would be exposed to crypto-currencies very soon.